Brands
Aanchal Manchanda joins kids talent discovery platform TalentGum
MUMBAI: Many would like to believe she’s got the best job in the world: messaging to kids.
Gurugram-based Aanchal Manchanda today announced on Linkedin that she has taken on a new job as head of brand marketing at TalentGum. Unlike what many think about it being a recruitment platform, it is actually a platform which helps children discover their hidden talents through online courses.
How cool is that?
Aanchal too found it super cool and she decided to move to it after being employed for almost six years at the blue chip company, Infosys, which she exited from as senior associate marketing manager (March 2019 to January 2025).
She spent a year at Libros Media in Christchurch, New Zealand as a Hindi language content expert preparing course materials for Hindi lessons between July 2016 and March 2018. The she had a longish stint of two years plus with LimeRoad.com as assistant manager (brand and community) between September 2013 and September 2015.
Prior to that and in between, she had fleeting stints of 10 months or less with several organisations like Lok Sabha TV, Bang PR, DreamCatcher Films, TV South Asia , Fox Broadcasting, Meizu, CCEL College of English (Christchurch) and Udacity working either as an assistant producer or a translator or as an intern or as a social media manager.
An MBA in marketing from the University of Canterbury, Aanchal has also completed her Bachelors in Mass Comm and followed it with a post graduate diploma in PR, marketing & advertising.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
