iWorld
VideoTap awarded 7 US Patents for Non-Linear Video Streaming
VideoTap – The video technology startup founded by N Dilip Venkatraman (former CEO of CNN-IBN, now CNN-News18 and IBN7, now News18 India) and Savvy Dilip (former Group CMO of ITV Network), has announced that it has been awarded 7 patents by U.S. Patent and Trademark Office for its dynamic, adaptive, real time and non-linear video streaming technology, which enables Personalized Multi-Functional Streaming of videos. Multi-Functional videos are powerful and offer many more functionalities than regular linear videos.
VideoTap helps video content producers across genres like marketing, e-Learning, News, Sports, e-Commerce and Advertising, to increase engagement, within the video itself and achieve higher ROI. VideoTap also provides in-video consumer behaviour analytics, which is very useful for the video content producers and publishers, to understand viewer preferences and behaviour. VideoTap offers its platform to customers on a Software as a Service (SaaS) model.
All the 7 US patents have been co-invented by N Dilip Venkatraman and Savvy Dilip, the promoters of VideoTap. The patents numbers for the US patents granted by the U.S. Patent and Trademark Office are US 10743053, US 10085049, US 10419784, US 10327043, US 10516909, US 10637842 and US 10659505
Speaking on this development, N Dilip Venkatraman, Founder and CEO of VideoTap, and Co-Inventor of the 7 patents said, “We are excited that our IP portfolio building exercise is off to a good start. We are in the process for filing many more patents. These patents strengthen our resolve to build world class products for world leading customers”.
Savvy Dilip, Founder and COO of VideoTap, and Co-Inventor of the 7 patents elaborates, “In linear videos the main functionality is watching, whereas in Multi-Functional videos the consumer can navigate, engage, participate, get information, personalize and trigger call to action all within the video itself. We look forward to leveraging our IP to build cutting edge products ”
Incidentally, VideoTap is the First Non-UC Affiliated Start Up to be accepted into University of California Santa Cruz’s Accelerator located in Santa Clara, California. Commenting on the patents, successful Silicon Valley Venture Capitalist, Corporate Executive, Board Member, Speaker and Writer, Dr. Sanjit Singh Dang, Chairman of UFirstCapital said, “We saw many areas of application for VideoTap’s technology and these patents are a positive development and add to their value proposition story as they go about building the product and achieving customer traction”.
VideoTap is building its IP portfolio of defensible patents, as it pursues in its mission to increase consumer engagement, by giving unprecedented control to the consumer over the video experience, and in the process increase video consumption and benefit video content producers.
iWorld
Arafta Season 2 greenlit as YouTube hit crosses 850 million views
GoQuest, Rains double down on global Turkish drama success story
MUMBAI: GoQuest Media and Rains Pictures have greenlit Season 2 of Arafta, riding on the runaway success of its debut season that has clocked over 850 million views on YouTube and secured licensing deals across 19 territories.
The upcoming season, already in production, will span 100 episodes and continue with a YouTube-first release strategy, a model that has proved to be a quiet disruptor in global content distribution. Season 1, which premiered in November 2025, built a strong digital following before translating that traction into international deals.
The series is currently licensed to platforms including Amazon MX Player in India, Kanal 7 in Turkey, and Vidio, along with several markets across Europe such as Romania, Hungary and Latvia. Across five language channels, the show has amassed more than 2.5 million subscribers, signalling growing global appetite for Turkish storytelling.
Notably, many of these licensing deals were struck after the show had already aired on YouTube, flipping the traditional distribution model on its head. Instead of competing with broadcasters, the digital-first strategy appears to be doing the heavy lifting in building awareness and audience demand.
GoQuest Media managing director Vivek Lath said, “Arafta is proving out what we believed about the make-to-sell model. A YouTube-first release does not compete with licensing. It builds the asset that licensees are buying.”
Season 1 wrapped on April 17 with a globally streamed finale that drew over 102,000 concurrent viewers, setting the stage for the next chapter. Lead actors İlsu Demirci and Emin Günenç will return, with the narrative continuing to explore themes of love, vengeance, sacrifice and fate.
Rains Pictures executive Sevda Kaygısız said the decision to move quickly into Season 2 was driven not just by success, but by the depth of the story still to be told. “Arafta is not just a successful project for us; it reflects our belief in powerful storytelling and building a genuine emotional connection with audiences,” she noted.
As Turkish dramas continue to travel beyond borders, Arafta’s success underscores a larger shift in how global hits are made and sold. In this case, the small screen found its big moment online first, and the world followed.
