MAM
Topline Consulting Group Celebrates Two Years of creating Brand Impact with Integrated Marketing Solutions
Topline Consulting Group, an Industry Observer and Marketing Innovator, celebrates the success of 2 years of its India operations. Topline marks its 2nd Anniversary with a robust client line-up and highly skilled Team strength. Among the various marketing solutions offered by the consultancy are multi-market and multi-strategy marketing services for brands to quickly grasp market opportunities.
An innovator in Marketing Communications, Topline Consulting Group is powered by a fast growing solid team that provides strategic business solutions to clients. The expansion has been facilitated by several new accounts across e-commerce, smartphones, lifestyle, consumer durables and Ed-Tech, further diversifying the agency’s portfolio.
Topline Consulting Group sets itself apart from the peers by playing the role of an industry observer to develop products as per the trending and futuristic marketing scope. In the span of 2 years the integrated marketing firm has enabled prestigious brands such as Symphony Limited, OPPO, Cars24, Vista rooms, TECNO smartphones, TanTan, TECNO Spot Community, Miniso, California Burrito and various others with strategic marketing needs. After a thoughtful study of Indian marketing essentials, the firm has drawn out four levels of full scale capabilities. These are –
A Think Tank Consultancy
As a partner of business growth to the clients, Topline provides comprehensive solutions coupled with marketing technology and standardized tools towards brand product launch and market entry, product sales and lead generation from directed audience.
Brand Communications Advisory
Insight driven strategic content marketing to generate user loyalty, generate brand influence among others to provide high-quality marketing results delivery.
Dedicated Vertical Solutions’ Enabler
Based on futuristic technologies, Topline has pioneered in introducing products such as live broadcast, Multi-Channel Network (MCN), Moment Marketing, User Generated content marketing and others.
Customized Tech Platform
To create impact on brands with focused business needs, Topline has created an expansive line-up of unique services such as, “TopSocial for Influencer Marketing", "Think Culture Foundation for Social Innovation" and “TopView for Academic Initiations”.
Topline is among the first innovators in India to create the verticals of “Sensory Marketing” and "Direct to Consumer PR" to start serving clients for specific and targeted business services.
On the Topline advantage with the Digital, Ms. Yan Han, Chairperson International Business, Topline Consulting Group, says, “Technological advancements have been changing the way people consume content and disrupting the traditional ways. This demands a change in roles where Topline’s USP of an enabler steps in. With the advent of the data-driven era of marketing, our strategies are backed by data and not mere intuition. For better productivity, Topline aims to unify sales and marketing and eliminate the middle channels.”
Citing the strength of Topline as its resources, Udit Joshi, Head of Development and Operations, says, “Topline lays a lot of emphasis on acquiring talent with the right mindset and capabilities who understand client’s business goals. Marketing is evolving at an accelerated speed and requires multi-skilled talent. Our affiliation with the Premier Academic Institutions gives us access to a rich and enhanced talent pool in the Marketing, Communication and Design fraternity. Our team is our strength and with them our vision and mission to become a global organisation strengthens even more.”
Setting its strategy for the next year, Topline Consulting Group aims to consolidate its firm commitment to Indian market by seeking a 10X growth in clients and resources. Topline is already serving the South East Asian market with targeted marketing products and services from its Gurgaon Headquarter.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
