MAM
Paytm Money appoints Varun Sridhar as CEO
NEW DELHI: India’s largest online investment & wealth management platform Paytm Money today announced the appointment of Varun Sridhar, as the new chief executive officer of Paytm Money. He will lead the launch & development of the equity brokerage other than growing the already successful mutual funds, NPS and Gold services. Under his leadership, the company will continue to simplify, innovate, and bring wealth management products to millions of Indians. He will be reporting to Amit Nayyar, president at Paytm.
Sridhar has led the digital transformation journey of some of the top retail banks in India and abroad. Most recently he served as CEO of FinShell India where he launched realme PaySa a fintech platform on mobile. Prior to this role, he was with BNP Paribas for close to eight years where amongst other assignments he supported the acquisition of Sharekhan. As a board member & member of the executive committee, he supported the scale-up of the digital equity brokerage & mutual fund business. He did his MBA from the prestigious SDA Bocconi School of Management, Milan Italy, and graduated from the University of Delhi.
Nayyar said, “Paytm Money is on a mission to empower millions of Indians with wealth management products. We are very excited to welcome Varun, whose experience in retail banking, broking, and wealth segment would help us accelerate our goals. I look forward to working closely with him to expand Paytm Money further."
Sridhar said, "I am thrilled to be part of the team that is responsible for introducing wealth management services to consumers in both India and Bharat and making meaningful financial inclusion simple & easy. At Paytm Money, I hope to build along with a fantastic team the most cost-effective & consumer-friendly products & experience for investors & traders. The wealth management and financial service solutions that Paytm is building are transforming the lives of millions of Indians and are relevant globally as well."
Paytm Money also announced that Amit Kapoor has joined as the new CFO & vice president for the company. Prior to this role, he was working with Aviva India as CFO of the life insurance company.
MAM
Instamart and Go Zero bring LED fridge ad to print
Hindustan Times readers see light-up fridge page in interactive first
MUMBAI: The morning paper just got a little cooler quite literally. In a twist on traditional print, Instamart and Go Zero have introduced what they describe as a first-of-its-kind newspaper execution, turning a routine page flip into a sensory experience. Readers of Hindustan Times were greeted with a spread designed like a refrigerator. As the page opened, an embedded LED light flicked on mimicking the familiar fridge-door moment revealing an Instamart delivery partner holding a tub of Go Zero ice cream.
Developed in partnership with Havas India, the campaign moves beyond conventional print innovations such as scent strips or foldouts. Here, the LED is not a gimmick layered on top but a core part of the storytelling, recreating a behaviour most readers instinctively recognise.
The creative ties together the central promises of both brands: Instamart’s instant delivery and Go Zero’s “guilt-free” indulgence. The act of opening a fridge becomes a metaphor for spontaneous craving and immediate fulfilment.
Swiggy head of brand Mayur Hola said the idea was to make print participative rather than passive. By tapping into muscle memory like reaching into a fridge, the campaign aims to bridge everyday behaviour with brand recall.
Go Zero founder Kiran Shah highlighted the spontaneity of ice cream consumption, noting that the concept captures the exact moment of impulse discovery. Meanwhile, Havas Media India and Havas Play COO Uday Mohan described the effort as an attempt to blur the lines between media and experience.
The execution reflects a broader push by Instamart to reimagine traditional formats, making even legacy media like print interactive in an age dominated by digital engagement.
In a medium often accused of losing relevance, this campaign flips the script, one illuminated page at a time.
