iWorld
Facebook introduces official music videos in India
New Delhi: Facebook today introduced official music videos on the platform and launched a new Music destination on Facebook Watch in India, to allow people to view their favorite music videos and come together through music.
You will now be able to discover, enjoy, and interact with today’s top-charting tracks to old catalog favorites across various music genres on Facebook.
Manish Chopra, Director, and Head of Partnerships, Facebook India, said, “Over the past year, we have been working with partners in the Indian music industry to build the foundation of a music video experience for our consumers, and are thrilled to launch official music videos on the platform. We will continue to find opportunities to add more unique social sharing experiences and bring music into the ways people share and connect on Facebook".
Official music videos on Facebook will create new social experiences that go beyond just watching the video. On Facebook, you will be able to discover new artists and tracks through social sharing, clicking through to a song [from a Music Sticker / Music Video] shared to a friend’s story or a post in News Feed. Without leaving Facebook, you can connect with and learn more about an artist and their creative ambitions, watch the story behind their music on their Page, a label page and connect through real-time interactions on Facebook Live.
The music video experience on Facebook is available in India, Thailand, and the US, and you’ll be able to watch your favorites from the country’s top music labels – T -Series Music, Zee Music Company, and Yash Raj Films.
How to access Music Videos on Facebook:
Facebook has made it easier to find and discover music videos on its platform. You can access the videos in different ways, including:
Music Destination on Facebook Watch where you can explore music videos by genre, artist, or mood, as well as theme-based playlists like “Top Bollywood”, “Top Artists,” among others. The music destination on Facebook Watch is available on iOS and Android mobile devices and will be available on desktop soon.
You can also access and discover music videos directly on your News Feed allowing friends and family to share their favorite music, or through Search.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
