Ad Campaigns
ADK Fortune produces short film ‘Raabta’
Coronavirus is here to stay and has changed and impacted the world in ways in more ways than one. All communication for most part of this year has been focused on this virus. From saluting corona warriors, to public service messages urging people to wear masks and maintaining social distance.
ADK Fortune, a WPP company and part of Wunderman Thompson South Asia Group, felt it was now time to spread a message of hope and how corona patients had actually found friends who stood by them.
With cases increasing by the day, it was their belief that they needed to create not just an advertisement – but a short film that actually took on this gloomy picture and turned it around.
And thus, was born a completely pro-bono effort between ADK Fortune and director Gautam Vaze at Full Circle Productions.
Speaking about the core idea, Nakul Sharma, VP and ECD, ADK Fortune, said, “The creative script took off when we realised that a simple game of tambola went beyond love for the game and took on a deeper meaning of care, love and support. We are overwhelmed by the response the film has received. The messages across age groups and from different parts of the country ( not to mention NRIs who have sent it back to their friends and family in India) just proves that what started out as just a simple idea to bring cheer and positivity has already touched hundred thousands of people.”
The production house and the director managed to coordinate a remote shoot between two locations and three actors namely national award-winning actor Arundhati Nag and theatre stalwart Neena Kulkarni along with Aayushi Lahir whose acting prowess made this film even more powerful.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
