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ZEE5, INDIA’S ENTERTAINMENT SUPER-APP, BECOMES 6TH MOST GLOBALLY DOWNLOADED VIDEO STREAMING APP ON GOOGLE PLAY
As a ConTech leader and India’s Entertainment Super-App, ZEE5 has been instrumental in paving the way for digital video entertainment in India through bespoke content and integration of new technologies. The platform has proven to be a consumer favourite, not only in India; but also, globally, as it was listed 6th in Sensor Tower’s ‘Top Video Streaming Apps Worldwide for June 2020 by Downloads on Google Play ranking data.
Featuring in world’s Top 10 most downloaded video streaming apps list is a testimony to ZEE5’s momentous efforts in serving bespoke content for diverse audiences anytime, anywhere. The estimates of this report include worldwide downloads for the App Store and Google Play between June 1, 2019, and June 30, 2020. ZEE5’s feature on this list is reflective of the consumer sentiment towards choosing the home-grown platform as their preferred content streaming destination.
This feat can be attributed to the Super App’s efforts in democratising access to exclusive content and new offerings for every Indian across genres and languages. As a part of this vision, the entertainment destination recently launched ‘ZEE5 Club’, making engaging premium content available at ₹365/year. Apart from this, ZEE5 is geared up to launch ‘HiPi’, a first-of-its-kind UGC platform by an OTT platform which promises to connect Fans to Fandom.
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Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
