MAM
MediaMonks India hires Karan Amin as creative director
NEW DELHI: MediaMonks, the content practice of S4Capital plc (SFOR.L), has hired Karan Amin as creative director, India. Operating from MediaMonks’ Delhi office, his role will be critical in guiding and transitioning brands’ digital journey.
“We spent a lot of time finding the right creative person for this role. As a digital business that champions Creative+Tech, we wanted someone focussed and yet true to the digital medium to head the creative mandate for the market. With the firm backing of programmatic, Karan and his team will be creating engaging digital content and powerful brand campaigns, powered by technology,” says Media Monks India managing director Robert Godinho.
As creative head, Amin will lead the digital creative mandate for Indian and international clients looking for brand solutions across platforms and mediums.
With MediaMonks single P&L and immersive global team structure, Amin will be working on key businesses across India and the region.
Amin began his career in account management before switching to the creative side as a writer in 2004. He has around 18 years of work experience having worked in some of India’s top advertising agencies, digital agencies & content platforms. He has won major advertising awards across the world, including the prestigious Gold Lion at Cannes and was voted India’s number 1 creative in the year 2007 by Campaign Brief Asia.
Over his entire working career, he has gained valuable experience across industries like telecom, FMCG, consumer electronics, footwear, airlines and finance to name a few.
Brands
Summercool signs 10-episode Teen Taal podcast deal as presenting sponsor
Brand taps content-led marketing with seamless integrations on Aaj Tak show
NEW DELHI: Summercool Coolers has partnered with Teen Taal as the presenting sponsor for a 10-episode podcast series, marking its push into content-led marketing as brands increasingly look beyond traditional advertising formats.
The collaboration with Aaj Tak, part of the India Today Group, aims to tap into the growing influence of podcasts as high-attention platforms where audiences engage more deeply with content.
Instead of standard ad slots, the partnership leans on a content-first approach, with Summercool integrated directly into the show’s environment through studio branding, contextual mentions and visual cues. The idea is simple: be part of the conversation, not a break from it.
Early signs suggest the strategy is working. In the opening episode, the brand is woven into the discussion without interrupting the flow, offering a more natural recall compared to conventional advertising bursts.
Summercool Coolers director finance Abhishek Gupta said, “This partnership reflects our belief in engaging audiences where they are most attentive. By integrating naturally within a compelling storytelling format like Teen Taal, we are able to create authentic connections and drive organic engagement.”
Echoing this, India Today Group Digital CEO Salil Kumar said, “Podcasts today are not just content formats, they are high-attention environments. With Teen Taal, we’ve created a space where brands can participate in conversations, not interrupt them.”
Hosted by Kamlesh Singh, Kuldeep Mishra and Asif Khan, Teen Taal has built a loyal following for its mix of humour, satire and sharp takes on current affairs and everyday culture. That easy, conversational tone makes it a natural fit for brands seeking relevance without being overly intrusive.
With the first episode already live across platforms such as YouTube, Spotify and JioSaavn, the series offers a glimpse into how storytelling and subtle branding can go hand in hand. For Summercool, it is less about cooling the air and more about warming up to a new way of reaching audiences.
