MAM
Pine Labs appoints Gayatri Rath as CMO & communications officer
NEW DELHI: Pine Labs has appointed Gayatri Rath as chief marketing & communications officer. Rath will lead the brand, marketing and communications function as the company accelerates its growth in merchant commerce across India, Southeast Asia and the Middle East.
Pine Labs CEO B Amrish Rau said, “At Pine Labs, we continue to invest in industry-leading talent and build leadership depth. Gayatri’s years of experience in building local and global brands will be valuable as we take Pine Labs to more merchants and many other new audiences in Asia.”
Rath said, “I am excited to join Pine Labs at this time when they are gearing up for the next phase of growth. There will be challenges and opportunities in branding, marketing, and communications as the organisation expands its reach and relevance. I am really looking forward to an enriching and learning experience.”
Rath has 25 years of experience. Prior to joining Pine Labs, she led storytelling, branding and communications in India and Asia for several brands including Microsoft, GE Capital and Oracle.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
