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Madarth announces 5 new client wins amidst the COVID lockdown
Madarth, a fast emerging branding, advertising, design, and digital boutique agency based out of Chennai, has onboarded five new clients from diverse sectors, ranging from F&B to digital payments to health and wellness. Sree Annapoorna Foods, PhonePe, Puli-mark-Shikakai, Musli Power, and CAMSPay's make up for the basket of new acquisitions. In addition to these, Flipkart has renewed its association with Madarth for its digital and social media marketing initiatives.
For Sree Annapoorna Foods (SAF), the mandate includes a complete rebranding exercise followed by a wide range of activities ranging from designing to print and television advertising, digital marketing, social media branding, and performance marketing. Commencing with Tamil Nadu, the mandate covers all the four southern states with plans to go National, in a phased manner.
While for PhonePe, Madarth will be conceptualizing and creating, short and long, white-board HR videos as a part of their training program and includes scripting, animation, voice-overs, and music.
For CAMSPay, the mandate is to increase awareness about the product for their sales team to make effective sales and also to create digital leads via B2B performance marketing.
For Pulimark and Musli Power, Madarth will manage their digital marketing campaigns comprising of display advertisement, search ads, Amazon landing ads, and lead generation ads.
Speaking about the new client acquisitions, Madhavan Sankara, CEO, Madarth says “It is imperative for brands to engage with consumers through innovative, relevant messaging and mediums, especially during times such as these. As the custodian of the brand’s imagery, we partner with the brands at a much deeper level than just creating advertisements and messaging, by constantly revisiting their communication objectives and strategies, in an effort to achieve the best return on investments and value for money spent”.
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MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
