Ad Campaigns
Khimji Jewels launches TVC for new jewellery collection
NEW DELHI: Jewellery brand Khimji Jewels launched its latest line of personal jewellery titled Collection ME. Launched on all media from television, print and OOH to digital, social and www platforms, the collection is the newest in the long line of successful launches by the venerable and deeply loved House of Jewellery that people across all age groups in Odisha swear by.
Khimji Jewels CEO consumer business Nishit Nanda said, “The brand that we have inherited from our elders is a tremendous responsibility. People in Odisha not just love and trust Khimji Jewels, they include it in their lives when they weave their stories and create memories for a lifetime. For over eight decades, we have been honoured to be a part of every milestone in the lives of people from births and weddings to anniversaries, celebration of the new-born to commemoration of sacred festivals. As we step into a new era of transparency, transformation and trust my team and I are gearing up with renewed energy to be ready for the winds of change. With this collection, we celebrate freedom and youth. The new youth that is fearless and unshackled as well as deeply responsible and completely aware of the self. This also marks a major milestone for us as we are now ready to deliver to the entire country based on our cloud strategy focusing on customer experience and fulfillment. We are hoping that with this collection, it will be the beginning of a journey that will let us deliver to India what we have been delivering to Odisha for 84 years.”
Conceptualised and crafted by Digital Dogs, the campaign is positioned on the platform of the spirit of freedom. A lyrical musical of free-flowing verses that swing gently in the breezes of change.
Digital Dogs Content and Media founders Ambarish Ray and Anjali Rawat said, “We had promised ourselves from the day we set up our venture that everything we do will be authentic and impacting. There is no dearth of mediocre work out there and today we have more white noise than real stories. We are thankful for Khimji Jewels to place their faith and future in our beliefs. With this collection, we have created a lyrical panorama across platforms and brought it alive through technology and experience design. Collection ME is a tribute to the spirit of freedom and the eternal, indomitable force that is youth. Design synergy and emotional honesty are at the core of this integrated content programme and we intend to build further on this. Today’s consumers are audiences first and buyers second and we intend to form a lifelong relationship with them based first on authentic storytelling and narrative impact before selling them anything. In fact, if people buy into you first, they will buy from you happily forever after.
Digital Dogs has worked with teams across Los Angeles, Russia and India to create the core campaign and its various extensions. The launch is across television, print and outdoor, retail and ambient platforms as well as deeply integrated experiential encounters in the cloud across social, mobile-first platforms, digital and www forums. The collection can be seen on the website www.khimjijewels.com and is available across Facebook, Instagram, WhatsApp, social search platforms and in showrooms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
