MAM
BharatPe partners with Laqshya Media Group
NEW DELHI: The #S Campaign has been conceptualised by Laqshya Media Group in partnership with BharatPe to spread awareness on social distancing and the use of hand sanitisers. ‘#S’ stands for Staying Safe during COVID.
BharatPe’s outdoor campaign ‘Ek Bharat Ek QR’ promotes acceptance of contactless payments from all payments app through the BharatPe QR. BharatPe also offers easy collateral-free loans to help shop-owners get back in business even during COVID. As a part of this campaign, BharatPe wanted to create awareness about the importance of using hand sanitisers by being present at all the major markets and promoting the use of hand sanitisers through our Laqshya Media Group kiosks.
The campaign, carried out in Delhi/NCR, encouraged shopkeepers and customers to be cautious and stay safe during the “Unlock 3.0 phase” by following precautionary measures like sanitising hands & wearing a mask. A structure of #S in the Indian tri-colour with sanitizer dispensers attached to it was created for the campaign. They were installed outside vulnerable points like ATM, shopping complexes, markets, milk booths, and local Kirana stores. Shopkeepers, customers & security personnel were encouraged to sanitize their hands, to keep themselves and their loved ones safe. These installations were put up in a total of 35 market areas in and around Delhi/NCR. Free masks were also distributed at all these locations.
“Due to COVID2019 restarting business has become challenging for shop-owners. We are doing our bit, by offering loans to them to recover faster, encouraging people to use the BharatPe QR to make & receive payments to help shop-owners stay safe with our voice-based, touchless loud alerts on all payments received through BharatPe QR.
We partnered with Laqshya to spread awareness about the importance of hand sanitization and wearing a mask. This association has helped us reach people at strategic places and drive awareness on staying safe,” said BharatPe marketing head- Abhishek Shah.
“Laqshya has been active since the early days of the pandemic when we provided sanitizers to the Mumbai Police. Now, we are elated to partner with BharatPe and be able to spread awareness among the target audience on safety during this pandemic situation. It was really challenging to execute the campaign on such a scale when there is so much restrictions due to the crisis but our team has really pulled it off well under unconducive circumstances. BharatPe has always been very strategic about their communication process, and the #S initiative has added a feather on their cap with such a simple yet powerful idea. I strongly support the core idea of #S StaySafeStaySanitized,” said Laqshya Media Group COO Amarjeet Singh.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
