MAM
Hiring in India picks up 35% from April to June: LinkedIn
NEW DELHI: While the world continues to navigate different stages of the coronavirus, LinkedIn’s Economic Graph team has been closely monitoring the pandemic's disruptive impact across the global labour market. These findings are crystallised into the LinkedIn ‘Labour Market Update’, which highlights the hiring rate in India, overall hiring sentiment across industries, competition for securing jobs, and the top jobs and skills in demand. Findings show that there has been a significant hiring rebound as the country started 'unlocking' and more people returned to work. However, the pace of these gains are expected to slow down given the continued economic uncertainty.
1. Between early-April to end-June, hiring increased by 35 percentage points: In India, hiring declines reached a low of below -50 per cent year-on-year in April, before starting to slowly recover. The hiring sentiment stands at -15 per cent year-on-year as of the end of June. As risks of second-wave of infections emerge, some states have imposed lockdown measures again. Given this uncertainty, the recovery is expected to remain fairly flat in the coming weeks.
*The analysis looks at the year-on-year changes in hiring rate, which is a measure of hires divided by LinkedIn membership. The analysis was conducted for the period of 11th Feb to 30th June 2020.
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Data also suggests that the gap between hires for males and females has narrowed from about 40 percentage points in February to around 30 percentage points in June.
https://lh3.googleusercontent.com/6_AlTNTArpPYH1X4kjKqFejJYl5V6n0eMK3ks-iGr3w5H-bXcoNYrhnIuMLe_UMwHEmX6FQUIRfNvRVpr6XtN77_7esWpYdDwhl4PGRGWVsPADMZ2xTh4AQrZNXfJRhF0tIfIZk
This trend is observed across all sectors except for Manufacturing, Finance and Software & IT.
2. Competition for jobs is heating up: Competition for jobs has doubled compared to 6 months ago, with the average number of applications per job posted on LinkedIn increasing from around 90 in Jan 2020, to 180 in June 2020.
https://lh4.googleusercontent.com/Ktp4jSLKQqNQyW9yw-udwz1lLSCrG9RTaBIdRavhVj9rX4XzkvbNndUIECotQDmnfHWAXunsoQxROSwWXbynkc75akvIYnGClEx0GU5SqLcvfiUNKaHwx_waoOKj5XU31yBS5AQ
3. Recreation & Travel and Retail professionals are more likely to look for jobs in a different sector, compared to the pre-COVID period: Compared to the pre-COVID period, data suggests that job seekers who are currently in the affected sectors (such as recreation & travel) are 6.8 times* more likely to look for jobs in a different sector, compared to pre-COVID times. Data further suggest that those in the retail sector are 2.4 times* likely to apply for a job in a different sector. The analysis looks at how job seekers in different industries are adapting to changes and adjusting their jobs search strategy.
https://lh3.googleusercontent.com/DCEwqlk70CKZm3kDZnFKWvY5P8a54FDNH7cOhIB4M7q6UD-7AZGYdruwQcl8CSrOhD9XDmndWuDe1SopGDKcHn3ijbCVf492WoaYZ_TIocIYdPwtoCTARNP1RooiArn-GB7h1g0
*The measure here calculates the likelihood that a member in a certain sector has applied for a job in a sector different to their own in June 2020 (post-COVID) compared to June 2019 (pre-COVID). A score of 2 here would suggest that a member in Industry A is twice as likely to apply to a job in an industry outside of Industry A.
4. The demand for disruptive skills tops the charts in June 2020: The Labour Market Update also highlights roles that are in demand today and are expected to remain relevant in the near future. These roles have the greatest number of job openings on LinkedIn, have seen steady growth over the past four years, pay a liveable wage, and require skills that can be learned online.
These are the top 5 in-demand jobs and skills:
1. Jobs:
· Software Engineer
· Business Development Manager
· Sales Manager
· Business Analyst
· Content Writer
2. Skills:
· JavaScript
· SQL
· Sales Management
· Team Leadership
· Recruiting
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Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
