Ad Campaigns
Paytm Payment Gateway partners with StockHolding Corporation of India Limited
India’s largest payment gateway, Paytm PG has entered into a partnership with StockHolding Corporation of India Limited (StockHolding) to provide payment gateway services. With this, Paytm PG will facilitate seamless transactions on StockHolding's website and app for its over 5 crore customers. In addition to this, StockHolding users will also be able to access depository services on their Paytm app.
With a network of over 200 branches, StockHolding is one of India’s largest Depository Participant and provider of Custodial Services. A pioneer of Demat services in the country, it manages over Rs 38 lakh crores in AUC (Assets Under Custody). Now onwards, all transactions done on the platform will be channeled through Paytm PG.
Abhay Sharma, Sr. Vice President – Paytm said, "We are happy to partner with StockHolding, which is one of India’s premier financial services provider to both corporates & individuals. With our technology-driven innovative payment gateway, we will enable ease of operations for StockHolding Clients, thereby moving towards a more efficient and digital way of managing their financial transactions."
StockHolding spokesperson said, "We are happy to partner with Paytm which is one of the leading fintech in India with a technology-driven innovative platform. We are the first Depository Participant offering DP Bill Payment facility through the Paytm application. This will definitely improve the ease of operations for clients."
Paytm Payment Gateway is a leader in India with over 50% market share and processes over 400 million monthly transactions. This includes transactions through cards, UPI, wallets, and net banking. With more than a million merchant partners, it offers several unique services, such as Payouts & Recurring payments, OTP less card payments, instant refunds and pre-authorization flow that addresses the needs of both B2B and B2C companies.
Ad Campaigns
Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.






