iWorld
ShemarooMe collaborates with Sony India
KOLKATA: ShemarooMe has today announced its association with Sony India to expand the Smart TVs content library, further enhancing the accessibility and convenience for consumers. With this association, the ShemarooMe app will now be available for streaming exclusively on select BRAVIA Smart TVs. The all-in-one platform offers a wide range of multi-genre, multi-regional content, including Bollywood Premieres, Bollywood Classics, Shemaroo Kids, and the best of Devotional, Comedy and Regional content.
Online content consumption has increased rapidly as consumers are confined to their homes due to the lockdown and are accessing streaming services from multiple screens such as tablets, laptops, mobile phones and smart TVs. During these unprecedented times, this partnership further deepens ShemarooMe’s reach by providing seamless access to BRAVIA’s vast number of consumers in the country as well as enables the latter to expand its Hindi and regional entertainment portfolio with the OTT platform’s exciting slate of popular shows and movies.
Talking about this announcement, Shemaroo Entertainment digital COO Zubin Dubash said, “We are extremely delighted to have partnered with Sony India to help expand their entertainment portfolio with ShemarooMe’s diverse content catalogue. Over the years, Sony’s BRAVIA television has truly revolutionized the way Indians watch content. With this strategic association, we aim to expand our OTT distribution and transform the TV viewing experience for consumers, giving them access to our rich legacy with the added convenience of streaming blockbuster Bollywood as well as regional movies and live events, seamlessly on their television sets.”
Sony India BRAVIA Business head Ranvijay Singh added "We are glad to partner with Shemaroo Entertainment and help amplify their diverse content portfolio across India. BRAVIA Televisions have a legacy of offering the most immersive viewing experience and with a rapid increase in the online content consumption, we are positive that this partnership will offer wholesome entertainment to our consumers.”
eNews
LTM to upgrade India’s tax analytics platform with Nvidia AI
BlueVerse platform to drive real-time insights and digital governance
MUMBAI: LTM, formerly LTIMindtree and awaiting shareholder approval for its name change, has teamed up with Nvidia to modernise India’s national tax analytics platform, backing the government’s seven-year Insight 2.0 mandate.
The collaboration will support the Central Board of Direct Taxes in overhauling tax administration through scalable artificial intelligence and advanced analytics. Under the programme, LTM will deploy a secure cloud environment powered by Nvidia’s AI infrastructure to enable real-time insights and simplified data workloads.
At the heart of the initiative is LTM’s proprietary BlueVerse platform, which will act as the intelligence layer across the tax system. The platform is designed to integrate AI across operations, powering features such as a smart citizen portal, automated campaign management, enhanced case workflows and AI-driven helpdesk support.
The overhaul aims to strengthen governance, curb revenue leakages, improve compliance and deliver a smoother experience for taxpayers: a long-standing pain point in India’s tax administration.
“This collaboration brings together Nvidia’s AI capabilities and our BlueVerse platform to build a transparent, resilient and citizen-friendly tax system at scale,” said LTM chief delivery officer Gururaj Deshpande.
Nvidia vice-president of data centre GPU business Yogesh Agrawal, said accelerated computing and full-stack AI are unlocking new efficiencies for public-sector modernisation. “The integration enables secure, high-performance and scalable digital governance for a programme of national importance,” he said.
For LTM, the project reinforces its push to position itself as a partner in large-scale digital governance, as governments increasingly turn to AI-led platforms to modernise public services.
