e-commerce
Raghav Juyal and Harshvardhan Rane’s viral fight exposed as Flipkart’s marketing gimmick
Mumbai – The advertising world is buzzing after the dramatic reveal that the viral fight between Bollywood stars Raghav Juyal and Harshvardhan Rane was an elaborate stunt orchestrated by Flipkart. The 15-second clip, which captivated social media with its intense and seemingly real altercation, was actually a clever campaign to spotlight the incredible durability of the Moto Edge 50, launching exclusively on Flipkart.
The video, showing a heated brawl between the actors, sparked widespread speculation and curiosity. The big reveal came when both Raghav and Harshvardhan took to Instagram, sharing the full video and declaring, “Iss fight ka asli hero toh Moto Edge 50 tha,” showcasing the phone’s military-grade protection as the true star of the spectacle.
The staged fight was meticulously designed to highlight the Moto Edge 50’s ruggedness, aligning perfectly with the macho personas of the actors. This high-energy drama effectively demonstrated the phone’s ability to withstand extreme conditions, leaving audiences both entertained and impressed. This campaign is the latest in a series of creative marketing strategies from Flipkart.
e-commerce
ONDC names Vibhor Jain MD and CEO; Rohit Lohia joins as CBO, Manoj Thakur as CTO
Leadership formalised as open commerce network sharpens focus on scale and user value
The Open Network for Digital Commerce has formalised Vibhor Jain as managing director and chief executive officer, cementing a leadership transition at India’s ambitious open commerce platform as it pushes for scale and relevance.
Jain, who had been serving as acting chief executive officer since April last year following the exit of Thampy Koshy, steps into the role with effect from 7th April , according to a report by The Economic Times. He previously served as chief operating officer at the government-backed network, which enables buyers and sellers to transact across applications through an open, interoperable system.
Setting out his strategy, Jain underscored the network’s differentiated architecture. “Going forward, we are concentrating on what open, interoperable infrastructure can uniquely enable, things that no single platform has the incentive or the architecture to do,” he said.
He added that the immediate priority is to widen ONDC’s impact across user cohorts often underserved by platform-led commerce. “My priority is to deepen the value ONDC creates for the people it exists to serve: kisaans, karigars, kiranas, gig workers, first-time investors, and daily commuters across India,” he said.
Jain also flagged leadership reinforcement within the organisation, noting that ONDC has “a strong and exciting leadership team in place”, with Rohit Lohia joining as chief business officer and Manoj Thakur as chief technology officer.
With over 18 years of experience spanning entrepreneurship and consulting, Jain brings a track record in technology-led, large-scale transformation programmes and internet businesses. At ONDC, he has been closely involved in shaping strategy and operations as the network seeks to move digital commerce away from platform-centric models towards an open network approach.
Before ONDC, Jain worked with JUMO, where he helped set up the fintech firm’s India operations, and led the India launch of Mobike, handling regulatory, policy and operational aspects of its market entry. Earlier, he co-founded Atlanta Healthcare, an air quality management company, and spent more than a decade in consulting roles at Andersen and EY, advising governments on public policy and technology-driven reforms, including work on the Aadhaar programme and tax systems.
The mandate is clear but the path is complex. As ONDC attempts to rewrite the rules of digital commerce, Jain now carries the burden of turning open architecture into mass adoption, in a market still dominated by platform power.
