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Infectious Advertising bags global digital mandate for MyGenie
MUMBAI: Infectious Advertising has bagged the digital advertising mandate for MyGenie, a newly launched product from ITPeopleNetwork LLC, based in Illinois, Chicago.
MyGenie is an online marketplace for employers and workforces. Currently, the platform caters to the Information Technology sector in the US by providing opportunities to both employers and workforce to fulfill project requirements (skilled experts, tools, and accelerators) to successfully deliver business results.
Infectious will manage social media presence, paid media creative and digital collaterals and activations for MyGenie.
‘‘MyGenie is a fantastic platform that gives both employers and employees flexibility as well as access. It’s our honour to be chosen by them as their creative partner and we look forward to building the brand together,” Infectious director & co-founder Nisha Singhania said.
“MyGenie’, the workplace of the future, will be the ‘New Normal’ – an evolutionary idea about the disruptive marketplace whose time has come. Super chuffed to have been chosen to partner this game-changing business,” Infectious director & co-founder Ramanuj Shastry said.
“MyGenie (www.mygenienetwork.com) is an ingenious, innovative, and state-of-the-art employer-workforce engagement marketplace. It re-defines how "Opportunities" are designed and offered, “Breakdowns” prevalent dysfunctional models, and re-imagines "Workplace" of the future. We chose Infectious as our partner for our dream project because of their broad range of expertise, creative abilities, and customer service. MyGenie’s ambitions growth trajectory will depend on two crucial factors, first, the direction in which we are heading (innovative idea), and second, the momentum at which the joint team is propelling it (thrust). I believe we are on our way to achieving stratospheric growth for MyGenie.,” ITPeopleNetwork CEO Amit Dutta said.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
