MAM
Enrich to provide salon services at home, with CIDESCO(Switzerland) safety certified experts
After a successful reception since they re-opened the salons in July, Enrich, India’s leading organized salon chain; will be resume providing services at home too across all the six cities where the salons function – Mumbai, Pune, Bangalore, Ahmedabad, Surat, Baroda. Earlier known as Belita, the home salon service is now a part of the mainstream offerings of the brand, where therapists from Enrich salons in the catchment would render the expert services.
In light of the pandemic, the brand has launched a digital campaign to showcase the convenience and safety of services at the comfort of one’s home.
After the positive response on the video which explored the responsibility of taking safety precautions while being your go-to grooming and beauty service provider, the brand has produced another creative and heart-warming poem. The video explores the need for professional care and services amidst the restricted mobility given the pandemic.
The video strikes an emotional chord with the customers as it relates to the lack of time due to increased household chores, professional commitments and more, however, they notice the need of these services whenever they see their reflection.
The video explores the feeling of customers being rightly precautious of stepping into the salon. It shows a woman balancing work and house chores, but also looking at her reflection in every surface and realizing the need for grooming. As the poem progresses it beautifully captures the emotions of the customers and the technicians as they provide beauty services with complete PPE Kit, face guards, masks and sanitizing everything thoroughly in the protective environment of the client’s home. (the last two paras are a descripton of the video- are we going to include the video in the article online- we must)
“Enrich is the only salon chains in the country which is CIDESCO,Switzerland certified for sanitation and works with highly trained experts to render services for salon as well as home clients. The safety measures used for home services follow the same stringent protocols that are laid for services at the salon.
With Enrich coming home the objective of the brand is to provide the services to the customers in an environment of their choice, where they feel safe and comfortable.” Said Soumya Shetty, Marketing Head, Enrich Salons.
The video campaign is live on social media handles of Enrich and Best Ads and is been well received by the audience.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
