MAM
Dream11 educates players on how to use the app
New Delhi: Last month, the fantasy platform Dream11 made headlines for bagging the IPL title sponsorship for 2020 at a whopping Rs 222 crore. It outshined Unacademy, Tata, Byju's and piped the Chinese smartphone maker VIVO, who was the title sponsor until the last year, to grab the top spot. For the last two years, Dream11 was making its presence felt by being the associate sponsor to several IPL teams.
The tournament is just a week away and the title sponsor has already begun its marketing activities. It has released videos on the social media platform to educate fans on how to play, select teams, score points, and other important details about Dream 11. The videos are created with cricketers such as Rohit Sharma, Shikhar Dhawan, Rishab Pant, and Hardik Pandey.
In one of the content pieces, the protagonists explain, how to create your Dream11 team by selecting any of the impending matches from the ongoing cricket series. The user can do so by using his/her sports knowledge and skills in selecting key players within a budget of 100 credits. Afterward, join any Dream11 free or cash contest to win cash and the ultimate bragging rights to show off your improvement in the Free/Skill contests on Dream11!
The third step asks users to follow the match and track their fantasy scorecard. The scorecard is updated every 2 minutes. Once the match is concluded, the fantasy team’s final ranking and winning amount will be visible on the leaderboard.
The videos are a part of the brand's ongoing content marketing strategy where it aims to educate the audiences about the brand, what is fantasy cricket, how it is played to the consumers. The brand is doing it with the help of simple, easy, and entertaining content around cricket. Dream11 has released relatable videos in past also on subjects such as Understanding Fantasy Cricket, How to Play, How to refer your friends, How to add cash, how to verify your account, How to join a cash contest and others.
Dream11, cofounded in 2008 by Harsh Jain and Bhavit Sheth, leads the fantasy sports category in India and is funded by the likes of Kalaari Capital, Think Investments, Multiples Equity, and China’s Tencent Holdings. The duo has had a long journey of ups and downs before making Dream11 a unicorn company. It can be safely said that Dream11 is the leading gaming company in the country. The fantasy gaming app has diversified and is offering multiple sports to the people. However, cricket by far has the highest number of takers on the app. The company has also diversified with multiple offerings such as Fancode, DreamX and Dream Sports Foundation.
The brand, in past, hired MS Dhoni as the brand ambassador and launched several campaigns with him. One of the most popular campaigns of Dream11 was 'Yeh Game Hai Mahaan'. The film was well-received by the audiences.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
