Ad Campaigns
Sebamed partners with moms for the breastfeeding awareness campaign
Mumbai: Sebamed, a renowned German skincare and babycare brand, marketed in India by USV Pvt Ltd, a leading pharmaceutical company has launched a heartfelt campaign dedicated to the incredible journey of breastfeeding moms. On the occasion of Breastfeeding Awareness Month, Sebamed presents a powerful digital film that dives deep into the emotional and physical struggles faced by mothers as they navigate the complexities of breastfeeding. The film shares the real stories of four brave mothers who courageously open up about their experiences. They candidly discuss their fears & frustrations as well as a determination that helped them tide over the challenges. These narratives aim to break the silence and normalise conversations around breastfeeding challenges, providing comfort and solidarity to mothers everywhere. Sebamed’s campaign is a tribute to the resilience and love of every mother who has faced these challenges head-on, reinforcing the message that they are not alone in their journey.
Breastfeeding can be one of new moms’ most beautiful yet challenging experiences. Struggles like latching difficulties, low milk supply, and pain can often leave mothers feeling frustrated and alone. The central theme conveys the idea that asking for help during such times is a sign of strength and not helplessness. From initial doubts to ultimate victories, these mothers narrate their unique struggles and the key moments when they sought professional assistance from their paediatricians to overcome their breastfeeding hurdles.
Reflecting on the initiative, Sebamed vice president of marketing Karan Goel stated, “New mothers often feel overwhelmed and isolated with breastfeeding challenges. We are committed to inspiring and spreading awareness through various parenting groups, making moms feel confident and powerful as they overlook the stigmas surrounding seeking help during such times. With this initiative, we aim to emphasize that it is perfectly acceptable to ask for professional help. We at Sebamed, envision supporting moms at every step of their motherhood journey.
Through the tender voices of these mothers, the film captures the essence of their daily battles and victories, reminding every mom that she is not alone. The powerful message at the film’s conclusion, “Babies don’t come with a manual. It’s OK to ask,” is a heartfelt reminder that seeking support is an act of love and courage.
Sebamed is reaching out to a million plus moms through parenting community channels, offering virtual lactation workshops in collaboration with expert paediatricians to provide support. By standing beside mothers, Sebamed shows its unwavering commitment to helping them through the highs and lows of breastfeeding.
This digital film is more than just a campaign; it’s a tribute to the strength, resilience, and unconditional love that mothers pour into breastfeeding their little ones. Sebamed seeks to inspire and uplift new mothers facing similar challenges, showing them that they are seen, supported, and celebrated.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
