MAM
Mathrubhumi Group delivers exceptional performance during Onam 2020
This year, with the ongoing pandemic and other calamities that has been plaguing the State, Onam was in the vicinity too. The team from Kerala’s formidable media group Mathrubhumi decided nothing is enough to stop them and created history by roping in more than 1000 advertisers on board out of which 200 plus were local traders of Kerala who exclusively advertised in Mathrubhumi. Their words in the video below are resounding testimonials to the response Mathrubhumi generates.
-Video -advertisers testimonials.mp4
The group also released another video to raise a toast to its heroes and express its gratitude to all the advertisers. Both the internal team and the advertisers have received this very warmly.
-Video- Onam success 1.mp4
Mr M V Shreyams Kumar, Managing Director, Mathrubhumi Group, said “I have always believed that every crisis is an opportunity. This, solely led by our enthusiastic and hardworking team also talks about the immense confidence and trust the advertisers have on us. Onam 2020 success story is also a recognition of the brand values and reader/viewer/listener connect Mathrubhumi group enjoys”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
