MAM
HIL appoints Pranav Desai as head of innovations
Mumbai: HIL Ltd, a part of CK Birla Group, announced the appointment of Pranav Desai as the head of innovations. Pranav brings over twenty-seven years of experience in innovation, R&D, technical services, new product development, marketing, and product management with renowned organisations such as Reliance, Pidilite, and EFGE Consultants. Prior to joining HIL, he held the position of vice president (new products – VAPs) and head of research & construction development at Nuvoco Vistas Corp Ltd.
This strategic appointment underscores the company’s commitment to foster growth and innovation to expand its global footprint.
Leveraging his extensive expertise in the domain, Pranav will lead the innovation centre of HIL Ltd, further advancing the company’s research initiatives.
HIL’s MD & CEO Akshat Seth said, “We warmly welcome Pranav to the HIL family and are confident that his vision and expertise will propel our company to new heights. Pranav’s appointment will strengthen our leadership team and help expand our capabilities to deliver truly differentiated products for our consumers. His extensive experience across markets and products aligns well with HIL’s diverse portfolio of offerings.”
Assuming the new role, Pranav Desai said, “HIL Ltd.’s commitment to innovation and excellence is inspiring. I am thrilled to join the team and looking forward to contributing towards advancing the company’s vision of diversifying its product portfolio and solidifying its market presence.”
HIL is a leading manufacturer of sustainable home and building materials, offering products in roofing, building, pipes & fittings, construction chemicals and putty, and flooring categories.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
