MAM
The Better Home onboards Dia Mirza as brand ambassador
NEW DELHI: India’s first brand of subscription eco-friendly home cleaners, The Better Home, has partnered with Bollywood actor, UN Environment Goodwill ambassador, UN Secretary General’s SDGs advocate, and Wildlife Trust of India ambassador Dia Mirza as brand ambassador for their range of eco-friendly home care products that are better for our loved ones, homes and our planet.
Known for her strong stance on protecting our environment and wildlife and, of course, her million-dollar smile, Dia has announced her brand partnership with The Better Home’s range of subscription home care products (naturally derived floor cleaner, toilet cleaner, laundry liquid and dishwash). These cleaners are built on the belief built on the belief that you should not have to choose between what's effective, what's good for you, and what's good for the planet. Urban Indian households release 21.6 billion litres of water contaminated with harsh chemical cleaners down the drain every single day! These cleaners emit toxic fumes that are harmful to the health of all those who come into contact with them. The brand & Dia’s vision is to enable and empower the community to make that switch to eco-friendly products that are better for their homes and their health.
“I am delighted to partner with a brand that resonates with my value system. As cleanliness and hygiene have come to occupy a significant part of our lives in the new post COVID world, it becomes crucial to make conscious choices, to ensure that we take care of the health of our families, communities as well as the planet. I absolutely love their cleaners, sustainable quirky packaging and the exclusive online community you get to be a part of once you subscribe – In fact, I used their products for months before they approached me for a partnership. What’s even better is that you just have to subscribe to it once and forget about it and it will show up at your doorstep every month on the same day!” said Mirza, who has been brought on board as the brand ambassador, “It’s amazing to see that they’ve truly gone out of their way to make our planet better – Their subscription kits come with reusable bottles followed by refill pouches with minimal packaging for which they run a take back program. They take back all waste they generate to recycle it responsibly for us- which effectively means no plastic from The Better Home ends up in our landfills or natural ecosystem – how thoughtful is that!”
The Better India and The Better Home CEO Dhimant Parekh said, “Dia personifies our philosophy of wanting to leave our planet and its people better than we found it and we are glad to have someone so passionate about health and the environment to be our voice. As a brand, the core of what we do is large scale impact, and we wanted to help our customers get access to natural, sustainable products without compromising on convenience and efficacy. We are thrilled to have Dia with us on this journey – she is someone we truly admire for her contribution in bringing awareness to our cause.”
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
