MAM
GoDaddy launches second phase Bijness Bhai campaign in India
NEW DELHI: GoDaddy Inc, a company that empowers everyday entrepreneurs, has launched the second phase of its marketing campaign for India – Bijness Bhai. This campaign continues the focus on encouraging small businesses in India to build a complete, integrated online business, and creates awareness about how GoDaddy’s online products and services can help them unlock success.
GoDaddy’s current brand ambassador in India and one of the world’s most renowned cricketers, MS Dhoni, returns as the mentor Bijness Bhai, with twice the groove and charm. He will be seen encouraging small business owners, entrepreneurs and individuals across the country to take full advantage of owning a domain name by using it to create a website and getting a professional email, while maintaining a diverse social media presence to help achieve business success online.
In line with the company’s commitment to offer support in local languages, the marketing campaign will be available in seven Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu, to help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country.
“As an aspiring entrepreneur myself, I understand the importance of being online to be able to sustain and grow amidst challenging and uncertain times, like we are experiencing right now. I’m super excited to be working with GoDaddy again as Bijness Bhai and help encourage more entrepreneurs, from across the country, to build a complete online solution for their businesses,” said MS Dhoni.
Conceptualized by Tilt Brand Solutions, the campaign features two quirky television commercials (TVCs) with Dhoni as “Bijness Bhai”, a role model for entrepreneurs, makers and independent doers, who advises them to further advance their online journeys and grow their business by using GoDaddy’s online products and services. Through a fun, engaging narrative, the commercials bring alive GoDaddy’s proposition of being the ideal partner of the new India’s driven and advanced entrepreneurial and small business ecosystem.
"We are extremely excited to again partner with MS Dhoni. Known for his 'cool' approach to complex and high-pressure situations, Mahi has been the perfect 'Bijness Bhai', guiding our customers on how to make their online businesses grow. By working with Dhoni, we wish to continue guiding and inspiring Indian entrepreneurs to follow their dreams and transform their business ideas into reality online,” said GoDaddy India MD and VP Nikhil Arora.
“As businesses around the world are experiencing unprecedented impacts of COVID-19, we at GoDaddy stand committed to extend our support by helping them thrive online. Through this campaign and our association with Dhoni, we want to educate Indian entrepreneurs and small business owners about the benefits of going online especially during this current crisis, while demonstrating the power of our integrated suite of online products and services to help them create and grow their businesses online," Arora added.
Currently. the two TVCs have been released on GoDaddy’s official online and social channels, and will be live across various channels including TV and other digital platforms, in the coming few days.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
