e-commerce
Zigly celebrated ‘International Happy Pets Day’ on 4 Aug Pan-India
Mumbai: Zigly, India’s premier tech-enabled omni-channel Pet care brand from Cosmo First Ltd, celebrated the first-ever International Happy Pets Day (IHPD) celebration that took place on August 4th, 2024. This landmark event, coincided with Friendship Day, aimed to celebrate the extraordinary bond between humans and their four-legged companions while promoting responsible Pet parenting.
The day-long festivities held across 23 experience centres in 11 cities, featured a host of engaging activities for both pets and pet parents. Attendees participated in interactive pet yoga sessions, fun quizzes and animal trivia, photo opportunities with professional pet photographers, free health check-ups and anti-rabies vaccinations for pets, live entertainment, and meet-and-greet sessions with popular Pet influencers. All participants received exclusive goodie bags.
A highlight of IHPD was the launch of Zigly’s innovative “Happy Pet Index”, a comprehensive tool designed to measure and monitor pet health beyond standard vaccinations. This ground-breaking initiative aims to set a new standard in pet care and well-being. Several initiatives were also planned online at www.zigly.com. Alongside, Zigly also unveiled its first-ever rap anthem, “Tujme Basti Meri Jaan” a heartfelt tribute to the love and joy our pets bring into our lives. This anthem celebrates the timeless bond between pets and their humans.
Cosmo First & Zigly group CEO Pankaj Poddar stated, “International Happy Pets Day represents a significant milestone in our mission to enhance the lives of pets and pet parents. By launching the Happy Pet Index, we are not just celebrating the joy pets bring to our lives, but also providing a tangible way to ensure their ongoing health and happiness. This event embodies Zigly’s commitment to fostering a community dedicated to responsible and joyful pet parenting and we celebrated this with the launch of first wrap song dedicated to all pets”
While Zigly currently operates in India, IHPD reflects the company’s global vision for pet care. Collaborations with international brands underscore the event’s worldwide significance and promise to bring a diverse range of products and experiences to attendees. Pet parents and animal lovers were invited to join this unforgettable celebration of the human-animal bond. Each participant had the opportunity to create a lasting memory with their pet through complimentary paw print keepsakes.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
