MAM
Gamezy brings Dream11 IPL into the Naya Zamana
NEW DELHI: Fantasy cricket app Gamezy has come up with Naya Zamana V/S Purana Zamana ad campaign starring brand ambassador KL Rahul to usher the game into the new digital age.
Even though fantasy cricket has been around for quite some time now, it has failed to evolve and cater to new age aspirations. Conceptualised by video content agency Aagey se Right, the new IPL campaign Naya Zamana V/S Purana Zamana tries to communicate the message of ‘out with the old, in with the new’.
Gamezy's campaign #NayeZamaneKaFantasyCricket allows you to create your fantasy team even in the second innings or once the match starts unlike #PuraneZamaneKeFantasyApp.
Talking about the idea behind the new video campaign, Aagey se Right founder and creative director Abhay Mehta said: “Gamezy closely listens to the needs of its end users. It helps them stay updated which is what is expected of any new age app. The Naya Zamana is a representation of this newness and innovation that Gamezy stands for. The analogy is apt since it reflects the state of fantasy cricket in general vis-à-vis the freshness that Gamezy brings to the table.”
While he’s in his element on the cricket field, filming the Naya Zamana campaign pushed KL Rahul out of his comfort zone. He shared: "I love to challenge myself, whether it is on the field or off it. This time I challenged myself in a domain which was completely new for me – acting. It was a fun experience on the set as I got to explore a skill I never knew I had."
With KL Rahul as its brand ambassador, Gamezy has no doubt managed to grab eyeballs in the industry.
“KL Rahul is a modern day cricketer, an all-rounder who is quick to adapt. This virtue coupled with his popularity amongst fans makes him the obvious choice for a new age brand like Gamezy. With this campaign, we get to see not one but two KLs, one who is rigid and stuck in purana zamana and the other carefree and happy in nayazamana. We get to see him in an avatar like never before,” said Gamezy SVP marketing Harish Rawat.
The new series of Gamezy commercials will air during live broadcasts of cricket matches on Star Sports Television. Apart from live cricket, the brand also plans to showcase this campaign on various digital platforms to amplify reach amongst the vast cricket fan base.
Launched in 2019, Gamezy is a fantasy gaming platform dedicated to cricket that also allows users to win cash prizes.Users can play their favourite fantasy cricket game in eight languages, from the classic 11-a-side format, to second innings and 5-a-side teams. The app has over 5 lakh active users and more than Rs 10 crores in winnings.
Brands
Tessolve lands a semiconductor veteran to drive its next big push
Ravi Kumar Chirugudu, who started his career at ISRO and has spent 35 years building chips and companies, joins the Bengaluru-based firm as president and chief operating officer
BENGALURU: Tessolve has never been shy about its ambitions. The Bengaluru-based engineering services firm already counts 18 of the world’s top 20 semiconductor companies among its clients, employs more than 3,500 engineers across 12 countries, and last year pocketed a $150m investment from TPG. Now it has hired the executive it believes can turn those assets into something bigger. Ravi Kumar Chirugudu, a 35-year semiconductor veteran who once built satellite payloads for ISRO and has since scaled engineering organisations across three continents, joins as president and chief operating officer, effective immediately.
THE MAN AND THE MANDATE
The appointment is, by any measure, a serious hire. Ravi Kumar Chirugudu comes to Tessolve after senior leadership stints at HCL Technologies, Altran and Wipro, where he managed large profit-and-loss portfolios and oversaw cross-regional teams. Over the course of his career, he has been instrumental in bringing more than 1,000 new products to market across the high-tech, energy and manufacturing verticals. Before the private sector claimed him, he began his working life as a scientist at the Indian Space Research Organisation, contributing to research and development in charge-coupled device technology and satellite payloads, a foundation that shaped everything that followed.
In his new role, he will lead Tessolve’s global growth strategy: expanding its engineering capabilities, deepening customer relationships and accelerating innovation across semiconductor and high-performance computing domains. The brief is broad, but the context is specific. Tessolve operates in the $550 billion global semiconductor market, and its recent moves, the acquisition of Germany’s Dream Chip Technologies and the TPG funding round, have sharpened both its reach and its expectations.
Srini Chinamilli, co-founder and chief executive of Tessolve, is characteristically direct about why Ravi Kumar Chirugudu was the choice:
“As we scale our global semiconductor and system engineering capabilities, Ravi’s appointment marks an important step forward. As global semiconductor demand continues to accelerate across industries, it is creating significant opportunities across the semiconductor lifecycle, from design, packaging, validation and systems integration. Ravi’s deep knowledge and leadership in this ecosystem brings the right mix of industry expertise, customer connect and execution capability, which will play a key role in strengthening our position as a trusted global engineering partner and reinforcing our market leadership.”
THE NEW ARRIVAL SPEAKS
Ravi Kumar Chirugudu, for his part, frames the move in terms of timing and culture, two factors that veteran executives tend to weigh as heavily as title or compensation:
“I am happy to join Tessolve at a time when the industry is rapidly evolving towards more complex, AI-driven systems. What stands out to me is its strong people-first culture and its commitment to bringing value to its customers. The strength of its global team, combined with its deep expertise in semiconductor innovation and next-generation product engineering, creates a solid foundation to build differentiated, scalable solutions. I look forward to working closely with the team to drive strategic growth and strengthen its role in shaping the global semiconductor ecosystem.”
The reference to AI-driven systems is not incidental. The semiconductor industry is in the midst of a structural reshaping, driven by the insatiable compute demands of artificial intelligence. For engineering services firms like Tessolve, which offers end-to-end capabilities from silicon design to packaged parts and invests in high-performance computing, high-speed interfaces, photonics and 5G, the moment is both an opportunity and a test. The company says it is well positioned to capture the next wave of industry growth. Ravi Kumar Chirugudu is now the person who has to prove it.
He came in from outer space, literally, and spent three decades learning how the semiconductor industry works from the inside out. Now Tessolve is betting that accumulated knowledge can help it cross the next frontier. In the $550 billion global chip market, the gap between ambition and execution is measured in engineering hours and leadership quality. Tessolve has just gone shopping for both.
