Brands
White Rivers Media elevates Chirag Sangai as head of client partnerships
NEW DELHI: White Rivers Media has elevated Chirag Sangai as head of client partnerships. He joined the agency in August 2020 as an accounts director. Sangai joined White Rivers Media from Blink Digital.
He has over 10 years of experience in the digital industry, and has worked on various national and international brands including Tropicana, Disney, KFC, Amazon, Zomato, Chivas Regal, Milton, and ICICI.
White Rivers Media CEO & co-founder Shrenik Gandhi said, “I’m very glad to welcome Chirag as the Head of Client Partnerships. He comes with the experience, passion, and goodwill that makes him a perfect fit for White Rivers Media, and at a time that sets us up perfectly for our next phase of growth.”
Chirag Sangai said, “I believe in the four ‘R’s of successful account management: Revenue, Relationship, Resource, and Research. I’ve plied my ad craft in F&B, Homeware, Banking, and Gaming industries, and at White Rivers Media my next step is to not only keep expanding my portfolio, but also work with the amazing in-house talent, and harness the creative firepower of this agency to create disruption in the market.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
