MAM
Sunlight, SVF Brands launch #SunlightJibonerRong campaign for Durga Puja
KOLKATA: Amid the Covid2019 pandemic, Hindustan Unilever’s detergent brand Sunlight has launched a new campaign telling people that they can make the best of present circumstances, enjoy the Durga Puja festivities and live life in colour.
Conceptualised by Mindshare India and SVF Brands, the #SunlightJibonerRong campaign celebrates the colours of life through a music video featuring renowned actors Alaknanda Ray, Srabanti Chatterjee and Abir Chatterjee. The soundtrack is composed by Ranajoy Bhattacherjee and sung by Bengali playback singer Lagnajita Chakraborty.
Directed by Dhrubo Banerjee, the music video exhibits the magnificent display of Kolkata’s Bonedi Bari (grand old mansions owned by aristocratic families) Durga Puja, setting a familiar festive mood for the audience. The creative concludes on a note of heart-warming family-feeling and brings forth the true essence of pujo. Through this ad, Sunlight wants to drive home the message that no matter the situation, Sunlight wants them to live life in colour and hold on to the colours of life forever.
Dhrubo Banerjee, the director of the Sunlight Jiboner Rong music video said, “My main focus was to make the video resonate with the lyrics of the song. The scenes of the videos are capable of evoking a feeling of happiness and positivity amongst the audience. I hope this Puja song helps people enjoy the different colours of Durga Puja.”
SVF Brands head Arindam Biswas said: “The campaign beautifully expresses the essential features of Sunlight as a brand in the light of festivity. This year Durga Puja is unfortunately not the same as always because of Covid. The goal was to deliver an emotional content to the audience that they can relate to, also with the brand message perfectly embedded in it.”
Hindustan Unilever GM – fabric care Nitish Bhalotia added, "Sunlight is an iconic brand in West Bengal and the brand's message is all about celebrating the colours of life. It encourages people to "live life in colour" whatever be the context or situation. Through this video song #SunlightJibonerRong we want to inspire everyone to be safe, make the most of the situation, keep their spirits high and enjoy the myriad colours of the Puja."
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
