MAM
Gozoop Dubai wins digital duties for Dubai International Stadium
NEW DELHI: At present all eyes are fixed on the Dubai International Stadium in UAE, where several matches in this year's edition of the Indian Premier League are being held. While there are no cheering fans in the stands, it's still hot property and now, in a big win for Gozoop Dubai, the agency has bagged digital duties for the Dubai International Stadium.
As part of the digital duties, Gozoop will manage the multi-purpose stadium’s presence across social media. The digital marketing agency will be competitively working to ensure the arena’s brand communication spearheads through the clutter of various other communications during the ongoing international cricket league season and also support the brand to communicate with their audiences effectively through campaigns, activations and also real-time fan engagement during live matches.
The mandate also entails Gozoop to strengthen the brand’s digital presence and create new avenues for consumer engagement. This includes providing communication strategies to strengthen brand awareness on digital platforms including social media and search engines. The association aims to integrate the digital presence and build content seamlessly across all platforms.
Gozoop creative director Yamini Menon said, “It’s been a blessing in disguise for us to win this mandate and work on the biggest cricket league despite the pandemic. Thanks to our rock-solid partnership with Ideatree advertising and previous association with Dubai Sports City, we were able to put a team in place for the project rather swiftly. While it’s unlike the usual buzz around the tournament and the stadium, it’s an interesting challenge in itself.”
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
