MAM
Manish Bhatnagar joins BEI Confluence as director-digital services
Mumbai: BEI Confluence, an independent advertising agency in India, has announced a strategic addition to its leadership team with the appointment of Manish Bhatnagar, a senior digital marketing professional as director of digital services from 5 August 2024. Manish is a seasoned strategic digital marketing professional with 19 years of experience driving digital marketing & transformation, programmatic marketing, influencer marketing, digital media planning & buying for objective-oriented return on investment (ROI) based marketing plans.
Manish joins BEI Confluence after a five-year stint as head-digital marketing at Digitalthinkhub, a digital-first agency in Gurugram where he excelled in creating client-centered, successful digital marketing campaigns that resulted in providing the client the desired return on investment (ROI) objectives.
Manish joined BEI Confluence with stints in digital marketing agencies and media houses including Digital Thinkhub, Percept Ltd, Times Group, Hindustan Times (HT) and Confederation of Indian Industry (CII). Throughout his career he has excelled in developing client-centric digital marketing campaigns & strategies that consistently achieve and exceed desired Return on Investment (ROI) objectives.
At BEI Confluence he joins in a leadership position heading the Digital Team and from the agency’s side will lead the Digital initiatives on Digital First brands like Biryani by Kilo, Kajaria Kerovit, Insecticides (India) Ltd, JK Group, Modi Group’s flagship brands and many more.
On his appointment, BEI Confluence CMD Tapas Gupta commented, “As the world of advertising in India is rapidly moving towards a Digital-First approach, investing in bright & seasoned digital resources and digital technology have been our key priorities in the last few years. Manish’s appointment is in line with our vision of rapidly transforming BEI Confluence into one of India’s foremost talent & technology-based 360, fully Indian and independent Marketing Communications agencies in the next two years.”
BEI Confluence joint MD Abhishek Gupta stated, “We are delighted to have Manish head our Digital initiatives and lead a large team of digital professionals to provide our clients with Digital-First solutions that will help our brands acquire greater salience, achieve Return on Investment (ROI) driven results and build a robust future for these brands. I strongly believe Manish with his impressive credentials and rich experience in building brands digitally will be able to take BEI Confluence’s Digital initiatives to its next level. We wish him the very best.”
Manish Bhatnagar added, “I am thrilled to join BEI Confluence and contribute to its dynamic team. The opportunity to work for such a forward-thinking organisation aligns perfectly with my passion for creating impactful digital marketing strategies. I am eager to leverage my experience to drive innovative campaigns and achieve outstanding results for our clients.”
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
