MAM
NortonLifeLock launches first communication campaign in India with Havas Group
MUMBAI: Cybersecurity company NortonLifeLock has launched its first communications campaign in India with the aim to create awareness amongst consumers to help protect their personal data.
The communication pivots on the fact that our data is now even more vulnerable than ever and ‘prying eyes’ are on the prowl to steal it.
The ad points out that without protection on our devices, hackers can easily see what we send over WiFi or peek into our devices and steal financial and personal information for nefarious purposes. This B2C offering from Norton gives the users multiple layers of protection which includes a VPN for online privacy, device security with anti-virus, password manager and more.
The integrated campaign, conceptualised by Havas Creative and Havas Media in India, is being shared widely across TV, OTT, radio, and digital media.
APJ digital and advertising director Janet Shi said: “With this new integrated media campaign, we aim to bring our award winning protection to even more Indian consumers and households, to keep you safe from the ever increasing and sophisticated cyber threats putting your privacy at risk.”
Havas Gurgaon managing partner- north Manas Lahiri added: “NortonLifeLock wanted to solidify their position in India through their multiple offerings. The film narrates the importance of online security especially in the current situation where there has been a rise in cybercrimes.”
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
