MAM
Young adult singles are connecting via sports on Tinder’s Passport feature this summer
Mumbai: This season, all eyes are on Paris as singles and sports fans flock both physically and virtually to the City of Light (and some say Love). In a destination with a charming allure that has inspired romance for centuries, singletons are saying bonjour to a world of possibilities on Tinder!
Since the beginning of July 2024, key Tinder data reveals how users are leveraging this opportunity to make meaningful connections:
. There has been almost a 25 per cent increase in Swipe activity in France and Tinder has seen a 105 per cent increase in Tinder Passport Mode activity to key tourist sites in Paris.
. Paris ranked 18th as an international city destination in the weekend of 19-21 July and moved to the 6th spot during the weekend of 26-28 July as the top international cities that young singles in India passported to.
. The top 3 origin countries of those using the Tinder Passport Mode feature in July to change their location to France are the USA, Brazil and Turkey.
. The top sports selected as interests in Tinder users’ bios right now are football, basketball and swimming.
. The fastest-growing sports interests are gymnastics (+31 per cent) and basketball (+14 per cent).
. There has been an increase in the number of users with the job descriptions ‘olympian’ (+52 per cent) and ‘athlete’ (+43 per cent) on Tinder in Paris.
For those who are yearning to be part of the (sporting) action from across the world, Tinder Passport Mode allows users to search by city or drop a pin on the map to begin liking, matching and chatting with others in their destination of choice! Other users will now be able to see that you’re in Passport Mode on your profile and looking to match with a tour guide to learn all the local secrets, or a potential date to explore a new town with.
Tinder’s Passport Mode feature is used on average 145,000 times a day and Tinder users have virtually travelled almost 100 billion km over the last year, which is the equivalent of travelling to the moon and back over 130,000 times!
Tinder sees peak usage of the Passport Mode feature between the holiday periods of June to August and December to January. As users are hoping to secure a date in their future holiday destination, we also see that Passport Mode users aged 18-25 years tend to be more active, sending and receiving 3X more messages than Tinder users not using the Passport Mode feature.
To use Tinder Passport, a premium feature, users can head to Settings, tap on Location, add a new destination by dropping a pin on the map, and start swiping on profiles in a different city. See who’s out there, and make plans everywhere!
Because privacy matters, for athletes who would prefer to keep a low profile in Paris this Summer, Tinder’s Incognito Mode is a step up from fully hiding your profile. Users can still Like and Nope in the app, but only those whom you’ve Liked will see you in their recommendations.
So make the most of dating culture this sports season with Tinder Passport and who knows, you might just land an unforgettable date!
MAM
Barista launches “Main Hoon Mango” summer campaign
New mango-infused menu arrives at outlets from 1 April 2026.
MUMBAI: Summer is about to get a whole lot sweeter and Barista is making sure the king of fruits steals the show. Barista Coffee Company is kicking off the mango season with the launch of its colourful new campaign, “Main Hoon Mango”, starting 1 April 2026. The initiative celebrates mango India’s favourite summer fruit with a special menu that blends nostalgia, indulgence and refreshing flavours.
The campaign pays tribute to the cultural and emotional connection Indians have with mangoes, from childhood memories to the first signs of summer heat. Barista has crafted an exciting range of beverages and desserts that combine the richness of mango with its signature coffee expertise.
Highlights of the new menu include Dirty Mango Latte, Chilli Mango Tango, Mango Iced Espresso, Mango Matcha, Mango Affair, and a delectable Mango Cheesecake Slice.
Barista Coffee Company CEO Rajat Agrawal said the menu aims to capture the essence of Indian summers. “This campaign is our way of bringing together nostalgia and indulgence in a refreshing experience. We look forward to offering our customers a unique and memorable mango experience across all Barista outlets,” he noted.
The “Main Hoon Mango” range is available at an introductory price starting from Rs 275 onwards across Barista cafes and online platforms.
In a country where mango season is practically a national festival, Barista has found the perfect way to beat the heat by letting the king of fruits take centre stage, one delicious sip and slice at a time.
