MAM
Faboom Witnesses Significant Increase in its User-Engagement During IPL 2020
NEW DELHI: Indian Premier League 2020 has been taking over the audience with a bang, the buzz for cricket as a sport is only seen elevating by every match. The cricket fever has not only glued the nation to the screen passionately but also has them biting their nails with commendable performances by their favourite cricketers. Faboom, a leading fantasy sports platform, has also observed exceptional growth and intense audience engagement during this tournament. People are indulging into online gaming and thus catering to their dream of playing alongside cricketers virtually. In a short span of time, Faboom has made a permanent place among gaming enthusiasts in India.
IPL is known to be one of the fascinating cricket leagues in the world, driving a more profound engagement amongst the sports fanatics. However, during these unprecedented times, people weren't able to view their favourite series in-person from the stadium, and the matches were decided to be staged behind closed doors. But to the audience's surprise, Faboom made it possible for them to engage in them by offering a wholesome virtual gaming experience to them where they can leverage their knowledge and skills of cricket, football and other sports. This has positively impacted the brand rapport in the market and further resulted in a substantial uptick in adoption and traction on its website. Faboom has become the preferred choice of sports buffs across the country.
Pratik Kumar, Co-founder at Faboom said, “IPL is the biggest sports league which enjoys a huge fan following amongst cricket enthusiasts and is seen catching more traction by every passing year. The series of matches were enjoyed in the stadiums earlier but due to the current outbreak of the pandemic that hasn't been possible. However, even during these trying times, people have been able to participate in Fantasy Gaming from the comfort of their homes and all the Gaming apps have been witnessing an increasing engagement. This has further resulted in 300% growth of Faboom and is inspiring us to continue to elevate the level of sports in the country and beyond.”
Faboom creates exciting content for sports lovers across the nation and spicing up their cricket fantasies with unparalleled and unique formats where the participants can play in teams and enjoy a real-life experience on a digital platform.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
