MAM
Taco Bell launches ‘Best at the Best Prices’ campaign
NEW DELHI: Taco Bell has announced the launch of its new ‘Best Of Bell’ menu, which offers the fast food chain’s signature menu items at ‘surprising prices’.
Each item on the ‘Best Of Bell’ menu is priced at just Rs 59 (for vegetarian variants) and Rs 69 (for non-vegetarian variants). The brand’s endeavour through this new launch is to ‘Break Food Monotony’ by democratising Mexican cuisine and offering value to its consumers. Right from the Fiesta Taco, Burrito Roll and Mini Quesadilla, to the Mexi Wrap, Cheesy Roll-Up and Churros ‘N Chocolate dessert, the exclusive menu offers a complete variety and gives consumers a chance to try out the brand’s best offerings at never-before prices.
Building on the proposition of ‘The Best at Best Prices’, the brand has launched the #BestofBell campaign across its social media handles. Revolving around an auction that takes a bizarre turn of events, the campaign highlights Taco Bell’s delicious menu offerings at irresistible prices.
Taco Bell’s master franchise partner Burman Hospitality Private Ltd director Gaurav Burman said, “Consumers in India are known for being experimentative, especially Taco Bell fans – we believe our customers enjoy trying new flavours, and recipes. This trend has grown significantly in the last few months as we have been forced to spend most of our time at home and have been yearning to try innovative foods. Taco Bell has conducted extensive research, as a result we are delighted to introduce the ‘Best of Bell’ menu, which gives consumers the opportunity to try an array of Taco Bell favourites at unbelievably affordable prices.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
