MAM
Bajaj Auto clocks 11% sales growth in October 2020
NEW DELHI: Bajaj Auto registered 11 per cent year-on-year growth in the overall sales of its vehicles (across portfolio) in October 2020. It sold 512,038 vehicles in October 2020 against 463,208 vehicles in the same month last year.
Two-wheelers drove numbers, recording unit sales of 4,70,290 in October 2020 for an overall growth of 18 per cent. 2,68,631 vehicles were sold in the domestic market, clocking 11 per cent growth, while another 2,01,659 vehicles were exported, registering 29 per cent growth. Notably, Pulsar alone sold 1,70,000 units – a record high for the brand.
On the commercial vehicle front, Bajaj Auto sold only 12,529 vehicles domestically, witnessing a negative growth of 65 per cent and exported 29,219 vehicles registering a growth of four per cent. The company sold 41,478 commercial vehicles in October 2020 and recorded a slowdown of 35 per cent.
The overall domestic sales saw a marginal growth of one per cent and exports saw a growth of 25 per cent.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
