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ScoopWhoop Media onboards Piyush Yadav as head of technology
NEW DELHI: ScoopWhoop Media has announced the appointment of Piyush Yadav as head of technology. He will be responsible for ad-tech innovation, data-driven content creation, using AI/ML for insights in content & ad relevance, and seamless user experience.
Yadav has more than 10 years of experience in software and product leadership roles across industries like e-commerce, enterprise software and SaaS. He is an expert in mobile apps, AI/ML-based content personalisation and cloud services.
He was previously with POPxo as head of engineering and was instrumental in building perfect technological solutions to power various products. He also led a challenging migration from AWS to GCP to achieve cost-efficiency.
Besides POPxo, Yadav has worked with Dainik Jagran Group & YepMe.
ScoopWhoop Media co-founder and CEO Sattvik Mishra said, "Our next phase of growth involves leveraging bleeding edge technological solutions to drive content engagement. Piyush's strong technological skills and his experience in the media industry are very relevant to our roadmap."
Piyush Yadav said, "We are entering a new era of content media where software and algorithms decide what we want to see. Today with so many content platforms, the key differentiator is the quality and relevance of the content and accurate algorithmic recommendation. At ScoopWhoop, my vision is to enhance the platform with highly engaging and relevant content delivered using cutting edge technologies for our users.”
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International media trade magazine World Screen shuts after 40 years
The veteran trade publication covering the international television business closes its doors, ending four decades of industry coverage
NEW YORK: World Screen, one of the longest-running trade publications in the international television business, has ceased publishing after 40 years, its president and publisher Ricardo Guise announced on Wednesday.
No buyer, no pivot, no second act. Just a full stop.
The New York-based title, which built its reputation chronicling the global business of programme sales and, latterly, the streaming revolution, published its final edition this week. In a farewell note, Guise offered thanks to advertisers, readers and partners but gave no explanation for the closure, citing only the conclusion of “publishing activities.”
The company will not wind down immediately. It will continue operating through a transition period to collect outstanding invoices and process refunds for prepaid long-term online campaigns, a sign that the closure was not entirely without complications.
World Screen had carved out a distinctive niche, covering the buying and selling of television content across borders at a time when the business grew from a cottage industry of tape-trading into a multi-billion-dollar global marketplace. It tracked every twist: the rise of the format business, the cable boom, the advent of on-demand platforms and the streaming wars that have since reshaped everything.
Forty years is a long run in trade media. That it ends with a quiet note from the publisher rather than a fanfare says much about the brutal economics now battering specialist publishing, even in an industry awash with content and cash.
“Thank you for being part of the World Screen story,” Guise wrote. For many in the international television business, it was rather the other way around.
