MAM
This Diwali, Ferrero Rocher promises to #MakeTheMomentPerfect
MUMBAI: In the run-up to Diwali, Ferrero Rocher Moments is all set to make every moment perfect with its #MakeTheMomentPerfect campaign.
With an integrated marketing campaign led by television, the TVC aims to bring alive the perfect moments that we cherish with our family and friends during Diwali. The campaign builds on the importance of choosing that perfect gift for the special people in your life and making it a memorable festival of lights for them. The film ends by positioning Ferrero Rocher Moments as a gift that not only brings extra sparkle to the festivities but also makes the moments perfect.
#MakeTheMomentPerfect is a 360-degree campaign that will be leveraged across platforms, including TV, digital and on-ground activations. The campaign will also be integrated with digital and social media channels.
Additionally, Ferrero Rocher Moments will be creating unique experience for its consumers through festive in-store visibility, shopper activations, digital and social media engagement. For in-store consumer engagement, the company has installed elegant display units in modern trade and traditional trade stores across the country.
Ferrero Rocher Moments comes in an easy-to-share premium gifting pack and is crafted to make the brand relevant not only during key festivals but also to celebrate everyday moments. Further, by providing affordable premium gifting options, the brand aims to provide an inexpensive, yet luxury offering to consumers.
A Ferrero Rocher spokesperson said, “Ferrero Rocher is one of the most gifted brands during key festivals, like Diwali, and our effort this year has been to expand our gifting portfolio to provide a quality offering, that is inspired by the taste of Ferrero Rocher. Ferrero Rocher Moments comes at an affordable price and offers great taste and enjoyment. Our integrated marketing launch campaign is innovatively designed to create precious and unforgettable moments for consumers by making their every moment perfect, this festive season.”
Priced at Rs 175 for an all-year-round pack of 12 and Rs 349 for a festive pack of 24, Ferrero Rocher Moments is available across India in more than one lakh stores. Additionally, consumers will be able to buy Ferrero Rocher Moments on various e-commerce platforms as well.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
