Ad Campaigns
Titan unveils its latest campaign – ‘Find Your Joy’
Mumbai: Indian watchmaker – Titan has announced the launch of ‘c’. This vibrant, new campaign straddles the world of fashion and self-expression, celebrating ‘You’ in style. In a world where the quest to conform to trends overshadows the spirit of one’s own personality, the campaign focuses on helping people discover your style, uncovering a Titan Watch that perfectly complements who you and finding joy in the essence of your personality.
This season’s ‘Find Your Joy’ campaign covers a spectrum of four in-vogue fashion themes, each representing a distinct style that resonates with diverse facets of personal expression and lifestyle. The sporty aesthetic to cater to an active lifestyle with a penchant for adventure and spontaneity. Minimalism appeals to those who find beauty in simplicity, and revel in the idea of ‘less is more’. Bold for those who thrive in making a statement infusing standout pieces into their aesthetic. Quiet luxury for those who appreciate understated sophistication and quality over an overt display of opulence. The campaign also highlights a line of couple watches designed to help you and your partner find joy together in a shared expression of style and elegance. Each watch within these themes features a variety of shapes, materials, and colors, reflective of its unique character and the finest of Titan’s design innovation.
“Find Your Joy is a celebration of self,” said Titan Watches marketing head Aparna Ravi. “It’s about finding the watch that resonates with your spirit, a reflection of your passions and a testament to your journey. In today’s fast-paced world, it’s easy to get caught up in the chase for the latest trends, but true joy lies in discovering your style and what makes you, ‘You’. A Titan watch becomes an extension of this journey, a way to express your story on your wrist.”
The campaign features captivating visuals, each exemplifying a distinct style. From the joy of flexing your wrist on the tennis court to exhibiting true luxury as time well spent doing the things you love, the visuals seamlessly transcend the campaign’s themes, shining a spotlight on the watch as a personification of individual style, a constant reminder of what truly resonates with you.
The campaign comprises over 21 watches across five collections with the range starting at Rs 9495.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
