Movie Channels
Colors Cineplex raises the festive fervour with special line-up
MUMBAI: The festive time calls for a lot of fun, celebration, and entertainment and committed to showcasing best movies with ‘Filmein Must Hai’, Colors Cineplex is set to add a lot of sparkle to its programming with a special Dhoom Dhadaka Festival. Presenting the choicest films and a slew of premieres, the movie festival will have a robust line up to commemorate the festivities and double up the celebration.
Resonating with the festive cheer, the channel will have the world television premiere of Mamangam, a period film about Mamankam festival of the 18th century on the banks of the Bharathappuzha at Tirunavaya, in the Malabar region. The movie features Mammootty, Unni Mukundan, Prachi Tehlan and will air on Sunday, 8 November at 12 noon. Damayanthi, a thriller, comedy film, will premiere on Sunday, 22 November at 12 Noon that delves into the story of Damayanthi who returns to extract her revenge. The movie features Radhika Kumaraswami and G.K. Reddy in leading roles.
Apart from Mamangam and Damayanthi, Colors Cineplex is going to do a special premiere of Mann Bairagi- a biographical film on India’s current Prime Minister – Shri Narendra Modi on 29 November at 12 noon The film reveals the untold story about a defining moment in his life as a young man and how it leads him to where he is today. The film is produced by renowned director Sanjay Leela Bhansali and Mahavir Jain.
The Dhoom Dhadaka movie festival will present fireworks of entertainment starting 9 – 16 November, Monday to Friday at 7.30 PM. The blockbuster line up will have movies like Dashing CM Bharat (Mahesh Babu, Kiara Advani), Don No. 1 (Nagarjuna, Anushka Shetty), Dangerous Khiladi 4 (Ram, Hansika Motwani), Phir Hera Pheri (Akshay Kumar, Suneil Shetty, Paresh R.), The Return of Rebel (Prabhas, Tammanah Bhatia), Bharaate (Sriimurali, Sreeleela), Student of the Year 2 (Tiger Shroff,Ananya Pandey,Tara Sutaria) and Yevadu (Yevadu) (Ram Charan, Allu Arjun, Shruti Haasan).
Viacom18 Colors Cineplex head Rohan Lavsi said, “Colors Cineplex has always believed in its brand promise- Filmein Must Hai and curated movie festivals for every occasion. The year has been a tough one for everyone with unprecedented times. With the new festive line up that comprises of a mix of premieres and our superhit blockbusters, we want to spread the festive spirit by providing unlimited entertainment as people celebrate Diwali indoors. We have designed a specially curated brand campaign for the festival which will be spread across TV networks, Digital and Social Media platforms. Colors Cineplex wishes the viewers a very happy Diwali”
The festive special Dhoom Dhadaka festival will be promoted across network and non-network channels along with an extensive digital plan with a special focus on Diwali shoppers and Cricket enthusiasts. A social media engagement has been planned with influencers for the overall festive line-up and World Television Premieres. It will be further amplified through contextual communication around Diwali and Dhoom Dhadaka festival on ground in key target markets.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
