MAM
Starbucks and Flipkart’s ‘brew-lliant’ Twitter exchange
NEW DELHI: ‘What’s brewing between Starbucks and Flipkart?,’ Twitterati were left wondering as the two brands Twitter handles engaged in a fun, punny back-and-forth this week.
Their conversation revolved around a recent tie-up that makes Starbucks merchandise available on the e-commerce giant’s portal. It started with Starbucks inviting Flipkart to “flip your cart in my direction. I have some stuff I think you'll enjoy!"
Flipkart responded enthusiastically in a manner befitting its credentials as an online shopping platform: "You've e-comm to the right guy! Aisle be right there!"
The repartee continued as Starbucks promised to fill Flipkart with " fa-brew-lousness", to which the platform replied, "Send 'em over, bud. I'll make some room on my shelves for your merchandise."
"Knew I could count on you! You're brew-lliant, mate," gushed the popular coffee-store chain. Clearly, their relationship is "a latte fun" and they share a "mug-nificent friendship."
This witty exchange followed after Tata Starbucks announced last month that its range of signature merchandise would be available on Flipkart. The e-tailer will now deliver Starbucks and coffee brewing equipment from its platform.
The announcement created a buzz among Starbucks lovers, and now this cheeky banter on Twitter has them looking forward to the tie-up even more.
Tata Starbucks CEO Navin Gurnaney had said that the partnership would allow them to "connect with customers in more ways than ever through premium, curated Starbucks merchandise and a convenient experience that reflects the same service and quality that our customers have come to love and expect from us in our stores."
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
