MAM
‘Success is waiting,’ Aakash tells repeaters
NEW DELHI: Aakash Educational Services Ltd recently launched an omni-channel campaign titled ‘Success is Waiting’ featuring ace cricketer Yuvraj Singh to great success. The TVC has garnered 30 million plus views on YouTube since its launch in September 2020, increasing admissions three-fold for Aakash Digital’s online repeater courses.
The campaign (in 60 second, 30 second and six second edits) is for students re-appearing for medical and engineering entrance examinations intending to inspire them to give it another shot.
The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital in comparison to the same season last year.
It is currently being aired on leading TV and online channels pan-India including YouTube and OTT platforms. The campaign weaves around the comeback story of Yuvraj Singh and captures the successes and setbacks in his life to inspire students to resume the journey to their goals with renewed vigour.
The message on making a strong comeback has also been appreciated by many renowned cricketers including Harbhajan Singh and Irfan Pathan, thereby amplifying the reach of the campaign.
The year 2020 has been exceptional for Aakash Institute with Aakashian Chirag Falor securing AIR 1 rank in IIT JEE and Soyeb Aftab, Akanksha Singh and Snikhita T securing the top 3 ranks in NEET.
Aakash Educational Services Ltd director and CEO Aakash Chaudhry said, “It is heartening to note that our ad campaign has clocked over 30 million views across YouTube since its launch and has led to such a stupendous increase in our admissions. It shows that the campaign has been well received by the audience. Through this campaign, we want to assure the students that we are with them in their struggles and are always ready to assist the aspirants in the best way possible. We would like to reiterate the fact that everyone cannot taste success every time but one shouldn’t feel disheartened. We would like to encourage students to continue with their efforts with more focus and strength without losing hope.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
