MAM
Facebook’s heartfelt tribute to power of togetherness in adversity
NEW DELHI: Since the launch of its #MoreTogether campaign in India in March this year, Facebook has been serving beautiful and emotional brand films promoting the power of togetherness. Its latest Diwali campaign, a seven-minute-long film, is another spectacular addition to the series of great creative pieces.
Based on the premise of helping people who lost their jobs in the lockdown and tying it in with the goodwill of a young woman who hires them without taking into account her own problems, the film titled Pooja Didi showcases how coming together for a good cause can spread happiness this festive season.
Conceptualised by Taproot Dentsu, the film takes you to a small town — possibly set in Punjab as the language of the characters and the soulful background track suggests — and portrays the heartwarming tale of a young girl who hires several unemployed people in her milk dairy, despite the reluctance shown by her younger brother. She even sells her car to pay their salaries. Just when one of the employees understands her sacrifices they give her a beautiful gift using the power of Facebook and the connections it helps create.
The film has been directed by national award-winning filmmaker Amit Sharma and seamlessly merges the role of Facebook and looks like a fine piece of craft. The whole concept is illustrated by great cinematography, a beautiful background score, and apt casting.
Taproot Dentsu senior creative director Neeraj Kanitkar said in a press statement that the film, created in time for Diwali, captures the essence of coming together and selflessly going the extra mile to be there for others. “The film is both inspired by and is a tribute to all those who’ve harnessed the power of Facebook to amplify the good that’s within us all for the greater good. Affirming the Indian truism that prosperity too grows only when shared with others. We knew we had something potentially special when people were tearing up during the script narrations. Amit Sharma, of course, took the script to a whole new level. Over the four days of the shoot in Amritsar, he sprinkled his magic dust on all aspects of the story, adding delightful dimensions and textures to the story, the characters and the performances.”
The social media giant had earlier posted several films to commemorate the IPL and festive season in the country.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
