MAM
Wiggles makes pets a part of Diwali celebrations with its #TrueBurstOfHappiness Campaign
MUMBAI:Celebrated as one of India’s most auspicious festivals, Diwali calls for family gatherings, sweets, and lights with each member indulging in the happiness of the festivities. Amidst these festivities, one usually tends to neglect how these celebrations affect the animals around us. Urging Indians to open their hearts and homes to pets and strays this Diwali, fast growing preventive pet care brand, Wiggles launches its Diwali campaign #TrueBurstOfHappiness. The digital campaign #TrueBurstOfHappiness urges one to ponder upon what really is the true essence of Diwali and look beyond simply lights, sweets and firecrackers.
Centred around three heart-warming videos, #TrueBurstOfHappiness showcases moments of love, joy and happiness shared between family members along with their pets and how making pets an intrinsic part of celebration truly lightens up the atmosphere at home. It is the sound of laughter and the atmosphere of joy during Diwali that is the #TrueBurstOfHappiness for Wiggles and pet parent across the world. The bond that pets and pet parents share truly cannot be explained and it is this bond that also deserves to be celebrated.
Ushering a pet inclusive and safe Diwali, Wiggles.in founder and CEO Anushka Iyer said, “Our pets have always been our stress busters during our toughest times. And while Diwali is a season of joy and celebration, this is one of the toughest times for them in the year. Bearing this in mind and encouraging pet owners to ensure that their pets are a part of Diwali festivities, we have launched our latest #TrueBurstOfHappiness campaign. The light hearted campaign will connect with not just pet owners but with everyone and urge them to make sure that strays too have a happy and safe Diwali. Through this campaign, we hope to instill a sense of empathy and inclusiveness for all animals around us.”
With an overarching thought of promoting inclusivity, Wiggles goes an extra mile with its #TrueBurstOfHappiness campaign and hopes to witness pet owners celebrate Diwali and create an environment that positively translates into happiness for their pets too.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.









