MAM
Gozoop wins Public Relations mandate for Pink Belt Mission
Gozoop – One of India’s leading digital-first integrated marketing companies has won the Public Relations mandate for Pink Belt Mission, an NGO empowering women and children of India Pink Belt Mission, an NGO that does some amazing work to empower women & children in our country, Found by Aparna Rajawat. She is a Renowned Motivational Speaker & feminist activist who has a dynamic sports background of being an International Martial Arts medalist, awarded as 2nd Dan Black Belt, and won numerous national championships in Martial Arts.
As part of the mandate, Gozoop’s dedicated Public Relations team will be handling brand enhancement and influencer engagement for the brand. Key responsibilities will include strategic counselling and planning, media relations along with amplifying positive stories, crisis management and building an influential community for the brand.
Commenting on this win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said, “Pink Belt Mission has been doing a tremendous service to the society. Delighted to partner with them and leverage our experiences to help them increase their impact.”
Aparna Rajawat, Founder, Pink Belt Mission expresses, “Pink Belt Mission has been my dream project where we aim at providing women with physical, legal and emotional strength for their independent survival. The interests of the women I work with has been my prime responsibility and it is always a pleasure to work with a like-minded partner such as Gozoop who understands the need to prioritize the needs of the people they work with. With this association, I am placing not just mine but the faith of thousands of women that we work with in the hands of Gozoop. I believe it will help us amplify our voice, allow us to reach out to more in need and we can together make this place a better one to live in.”
“Pink Belt mission required an agency that could best articulate the vision of the NGO and the extensive work they have been doing to create sustainable impact on communities," said Divya Kurup, Associate Director, Public Relations, Gozoop "Gozoop's depth of experience, and knowledge of the social sector is very relevant to the Trusts and we are confident that together we can deliver great outcomes."
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
