MAM
Gozoop wins Public Relations mandate for Pink Belt Mission
Gozoop – One of India’s leading digital-first integrated marketing companies has won the Public Relations mandate for Pink Belt Mission, an NGO empowering women and children of India Pink Belt Mission, an NGO that does some amazing work to empower women & children in our country, Found by Aparna Rajawat. She is a Renowned Motivational Speaker & feminist activist who has a dynamic sports background of being an International Martial Arts medalist, awarded as 2nd Dan Black Belt, and won numerous national championships in Martial Arts.
As part of the mandate, Gozoop’s dedicated Public Relations team will be handling brand enhancement and influencer engagement for the brand. Key responsibilities will include strategic counselling and planning, media relations along with amplifying positive stories, crisis management and building an influential community for the brand.
Commenting on this win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said, “Pink Belt Mission has been doing a tremendous service to the society. Delighted to partner with them and leverage our experiences to help them increase their impact.”
Aparna Rajawat, Founder, Pink Belt Mission expresses, “Pink Belt Mission has been my dream project where we aim at providing women with physical, legal and emotional strength for their independent survival. The interests of the women I work with has been my prime responsibility and it is always a pleasure to work with a like-minded partner such as Gozoop who understands the need to prioritize the needs of the people they work with. With this association, I am placing not just mine but the faith of thousands of women that we work with in the hands of Gozoop. I believe it will help us amplify our voice, allow us to reach out to more in need and we can together make this place a better one to live in.”
“Pink Belt mission required an agency that could best articulate the vision of the NGO and the extensive work they have been doing to create sustainable impact on communities," said Divya Kurup, Associate Director, Public Relations, Gozoop "Gozoop's depth of experience, and knowledge of the social sector is very relevant to the Trusts and we are confident that together we can deliver great outcomes."
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
