MAM
Wild Stone Code is for the discerning man
NEW DELHI: Wild Stone, a premium male grooming-personal care brand from the house of McNROE Consumer Products, recently launched its brand new TVC for its Code range of body perfumes with the tagline ‘Enjoy The Start’.
The creative idea is to show how a great fragrance transports the user to a surrealistic landscape. The tagline of the commercial symbolises the ecstatic beginning of a day offered by each whiff of Wild Stone Code body perfume, that transports the wearer from the mundane to a whole new magical world.
Wild Stone is a leading player in the Indian deodorant market. The brand enjoys a strong market share and has continued to show steady growth. The latest commercial is a brand extension exercise by Wild Stone, whose premium offering Code is crafted for the more discerning man.
Conceptualized by McCann India, the commercial has been rolled out across all digital channels – including the official social media pages of Code – as well as television, targeting the urban youth with evolved tastes and preferences. The ad, launched by the brand after a span of two years, has already garnered over 72 lakh views on YouTube.
McNROE Consumers Product head of business development Ankit Daga said, "Wild Stone Code is our premium offering and has built its set of loyalists. The current communication has been developed to highlight the mood transformation one feels while indulging with a fine fragrance. We hope the communication helps to build the association of Code with a premium deodorant experience, distinct from rest of the offerings in the market".
McNROE Consumers Product GM marketing Samrat Ghosh said, "Code communication has been developed to build the brand as the best in class offering, appealing to the evolved metrosexual man.”
MAM
VZY appoints Wilson Pereira as Head of Marketing
Seasoned marketer joins to drive brand growth and full-funnel strategies.
MUMBAI: Wilson Pereira just zoomed into VZY’s marketing driver’s seat because when you need someone who’s scaled brands from Rapido to Newton School, you don’t just hire talent, you recruit momentum. VZY has appointed Wilson Pereira as head of VZY marketing, bringing on board a marketing professional with over 16 years of experience across consumer tech and media-tech organisations.
Pereira brings deep expertise in brand marketing, full-funnel growth systems and high-impact campaign creation. He has played a key role in scaling brands and leading category-creation journeys, most recently at Rapido, and previously held leadership roles at Groupm, 9XM, Zoomcar and Newton School.
The appointment strengthens VZY’s marketing leadership as the company continues to expand its presence in the competitive digital and consumer tech space.
With Wilson at the wheel, VZY isn’t just shifting gears, it’s accelerating toward new heights, blending sharp strategy with the kind of creative horsepower that turns brands into destinations. Welcome aboard.
