MAM
Ceat to be official tyre partner for Jamshedpur FC
NEW DELHI: Tyre manufacturer Ceat has come on board as the official tyre partner of Jamshedpur FC for the Indian Super League 2020-21.
The association is Ceat’s first partnership with an Indian football team, after having established a successful alliance with various top brands in world sports with the likes of Torino Football Club in Italy, Indian Premier League (IPL) and Ultimate Table Tennis.
“Jamshedpur FC with its strong following and an ever-growing fan-base, provides Ceat an opportunity to have a greater visibility for its brand across the country. This association in one of the growing football leagues; ISL allows us to engage with the large fan following of this growing sport, especially with the youth of India,” said Amit Tolani, CMO – Ceat Ltd.
Jamshedpur FC’s CEO Mukul Choudhari said, “Ceat is one of the top brands of India who have been associated with various top global sports brands like Torino FC in Italy and the IPL. We are happy to welcome them to the world of Indian Football and look forward to a long and fruitful partnership with them.”
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
