MAM
Times OOH acquires media branding rights of Chennai’s billboards
NEW DELHI: Times OOH has acquired exclusive media rights over Chennai’s central and southern billboards. Located in the heart of the city at Chetpet and iconic spots at OMR, these mediums cover some of Chennai’s prime and busiest areas from Chetpet bridge to Perungudi and Sholinganallur toll plazas. The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more. These strategically placed billboards can provide uninterrupted visibility to brands and reach out to more than 1 lakh vehicles per day.
Times OOH CFO & head of acquisitions Shekhar Narayanaswami said, “Chennai has always been a lucrative market for us and its billboards are undoubtedly amongst the most potent OOH media properties for advertisers across the country. At Times OOH, we plan to serve 14 media units, offering high impact options like unipoles and gantries at OMR, followed by vibrant, eye-catchy butterfly panels in Chetpet. After our runaway success with Coimbatore and Trichy Airports, we are highly positive with this new crucial addition in our portfolio.”
Brands like Amazon Prime, Zebronics and SPR Constructions have come on board to advertise on the billboards. Chennai’s Chetpet is a well-developed, prime residential neighbourhood, while OMR – the growing IT corridor with large number of offices and residential real estate, is on its way to becoming a highly developed sub-city by itself. In Tamil Nadu, apart from the billboards in Chennai, Times OOH also has exclusive media rights at Coimbatore and Trichy Airports.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
