MAM
Httpool APAC names Aatsi Desai Jasani as creative agency partner for Facebook
NEW DELHI: Httpool, the largest international partner of major media platforms representing Facebook, Twitter, Spotify, LinkedIn, Snapchat, and others, has announced the appointment of Aatsi Desai Jasani as Httpool APAC creative agency partner for Facebook. She will report to Httpool APAC co-founder and regional managing director Sunny Nagpal.
Httpool is Facebook's authorised sales partner in eleven selected markets across Asia and Europe committed to providing a first-rate service to Facebook's existing and new clients in these markets.
"As Facebook authorized sales partner in 11 European and Asia markets, we are committed to providing extensive cross-functional support to all agencies and their brands, as well as the SMB clients. With a proven track record of driving creative solutions for brands across the APAC region, Aatsi is perfectly suited to deliver growth locally and regionally for those clients navigating the new opportunities with Facebook. Aatsi's expertise within the creative advertising space will help us provide that additional brand marketing service and leverage Facebook in a much extensive way" commented Sunny Nagpal.
On the appointment, Desai said, "Creative is one of the key drivers for good performance of Facebook campaigns, especially with larger audiences consuming content on mobile devices. At a time when content is growing and people’s attention span shortens, the right creatives for the right target audience can be a decisive factor in the success of a campaign. I am excited to be a part of this amazing and highly energized team at Httpool, and I am looking forward to doing some amazing work for the Facebook family of apps across the APAC region."
Desai has more than 15 years of experience in branding, advertising, and digital marketing. Before joining Httpool, she headed the Brand Solutions team at Affle – India, MENA & APAC region, leading their creative and technology business.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
