MAM
DHL Partners with Sportskeeda for ISL 2020-21
NEW DELHI – DHL Express has signed the official sponsorship with Sportskeeda for Indian Super League 2020-21. The big-ticket football event in India, the Indian Super League got underway on 20 November 2020.
Sportkeeda’s impactful and design-led ad properties customized for DHL Express, for instance, are tailored to be an interactive and aesthetically pleasing experience for the users, while effectively delivering the brand’s communication. This lies in line with DHL Express, whose wide range of express services, along with shipping and tracking solutions makes shipping online a seamless and delightful experience.
Apart from this, Sportskeeda and DHL Express intend to run a series of contests across various social media platforms throughout the duration of ISL 2020-21, aimed at engaging the audience while simultaneously keeping them informed and entertained, with the victors being announced every week and receiving accolades from DHL Express.
“We are delighted to announce our 6th consecutive association with the ISL this season. To DHL, the ISL represents our core brand values of passion, speed, teamwork, and a can-do spirit. And we are pleased to be working with the team at Sportskeeda to curate engaging content in innovative formats. I am certain, through this engagement, we will be able to build resonance with millions of viewers across the nation.” said DHL Express India VP – sales and marketing Sandeep Juneja.
Sportskeeda COO Ajay Pratap Singh said, "DHL has been one of our premium partners when it comes to advertising during the ISL. Our team has worked very closely with the DHL India team to chalk out an effective plan focused on maximizing user engagement. We look forward to delivering an engaging campaign!"
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
