MAM
‘Noodles in a Bowl’: Sunfeast YiPPee! forays into ready-to-eat segment
NATIONAL: Sunfeast YiPPee! has forayed into the ready-to-eat segment with Quik Mealz, that offers noodles in a bowl.
With the launch of this new product, Sunfeast YiPPee! noodles will now be available to consumers in a bowl format. Quik Mealz comes with a broad container base which makes it extremely easy to mix and consume noodles, and a lid to ensure no heat escapes the bowl in the preparation process which guarantees evenly cooked noodles – resulting in a well-mixed and tasty noodle experience in a bowl.
Sunfeast YiPPee!’s Quik Mealz range has been specially crafted to match the evolving lifestyle requirements of young adults who are constantly seeking convenient options, without compromising on the taste. It will be available in two variants – Veggie Delight & Chicken Delight.
The product is available pan-India, across large format stores, modern trade and e-commerce. Both Veggie Delight & Chicken Delight will be available in a 70 grams SKU at the price point of Rs 45 and Rs 50 respectively.
An ITC spokesperson added, “Innovation and differentiation has been the cornerstone of Sunfeast YiPPee!’s DNA since its inception. Be it the long and slurpy noodle experience consumers enjoy through our round block noodle or the recent launch of Quik Mealz in a bowl format, every product offering is thoughtfully developed and is an extension of our endeavour to deliver superior experience to consumers.
The recent times have witnessed an unprecedented surge in consumption of instant noodles while consumers have experienced a significant change in their day-to-day schedule with work from home being an integral part of the new normal. Given the change in lifestyle, they are seeking trusted food options that offer variety, superior taste and convenience, sealed with the promise of safety and hygiene. With Quik Mealz, we are extremely positive about delivering yet again a distinguished instant noodle experience and are delighted to have added a new member to the YiPPee! family.”
YiPPee! was launched in 2010 at the backdrop of a growing need for variety in the category. Today it is a nearly Rs 1,300 crore brand in terms of consumer spend. YiPPee! has consolidated its position as the second largest instant noodles brand in the country. It has also witnessed an unprecedented increase in consumer demand, owing to significant uptick in essentials in recent times, and has seen strong growth during the current year.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
